MY PROTON, MY NEW RIDE CAMPAIGN – From 1 February to 31 December 2022

by drivingMotion March 20, 2022

written by drivingMotion March 20, 2022

Background

My PROTON, My New Ride is an exciting social media-driven campaign to create the most captivating and entertaining self-shot videos by the public, engaging in the various activities planned and carried out by PROTON 3S/4S outlets nationwide with any current selling PROTON models such as test drives, vehicle servicing and other affiliated on-ground events.
The campaign centres on the use of creative videos, whereby entries uploaded on the participant’s social media channels will showcase current PROTON models.
The campaign will run on a monthly basis from 1 February to 31 December 2022, whereby cash prizes are given out every month from respective 3S/4S outlet.

PROTON customers are required to shoot a video in the most creative manner possible featuring any current selling PROTON model on sale. The video should feature an activity related to purchasing a new vehicle, bringing the vehicle in for servicing, test driving a vehicle or attending an on-ground event held at a PROTON 3S/4S outlets.

Participants will need to upload or post their video on a social media platform of their choice, such as Facebook, Instagram, YouTube or TikTok. The post must include the hashtag #2022MYPROTONMYNEWRIDE.
The respective social media account’s privacy setting must be set to ‘public’.

Each participant is required to fill in the e-form from a QR code available at their respective PROTON outlet or visit the official Facebook page of PROTON @ProtonCarsOfficial and click on the link in the contest post.
The URL of their social media video post must be included in the e-form submission.
To be eligible, the completed e-form must be submitted not later than the last day of every month.
All entries submitted will be evaluated based on a score calculation formula. Every month, 1 winner from each 3S/4S outlets, with the highest scores will stand a chance to win RM200 each. Winners will be announced the subsequent month.
The cash prizes will be deposited into the winners’ bank accounts within three (3) months from the winner announcement.
The video post should not be removed, hidden or archived throughout the campaign period.
Participants may submit as many entries as desired throughout the campaign period with different content material.

COVID-19 SOPs at PROTON 3S/4S outlets nationwide

Customers should wear a facemask and wash or sanitise their hands before entering a PROTON 3S/4S outlets nationwide.
It is also encouraged for them to take an RTK test before visiting.
They will need to use their MySejahtera app to scan the QR code and perform a temperature check before entering.
At the outlet and during the video shoot, customers should maintain a safe distance from one another and always keep their facemask on.

Social Media Requirements

To remain eligible to win, participants are required to set their social media privacy settings to ‘public’ during the campaign period.
The quality of the video uploaded must be of the highest resolution possible.
The post must include the hashtag #2022MYPROTONMYNEWRIDE.

Social Media Prohibitions

Do not include any offensive content contrary to Malaysian culture relating to topics such as, but not limited to the following: