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Background
- My PROTON, My New Ride is an exciting social media-driven campaign to create the most captivating and entertaining self-shot videos by the public, engaging in the various activities planned and carried out by PROTON 3S/4S outlets nationwide with any current selling PROTON models such as test drives, vehicle servicing and other affiliated on-ground events.
- The campaign centres on the use of creative videos, whereby entries uploaded on the participant’s social media channels will showcase current PROTON models.
- The campaign will run on a monthly basis from 1 February to 31 December 2022, whereby cash prizes are given out every month from respective 3S/4S outlet.
Contest Mechanism
- PROTON customers are required to shoot a video in the most creative manner possible featuring any current selling PROTON model on sale. The video should feature an activity related to purchasing a new vehicle, bringing the vehicle in for servicing, test driving a vehicle or attending an on-ground event held at a PROTON 3S/4S outlets.
- Participants will need to upload or post their video on a social media platform of their choice, such as Facebook, Instagram, YouTube or TikTok. The post must include the hashtag #2022MYPROTONMYNEWRIDE.
- The respective social media account’s privacy setting must be set to ‘public’.
- Each participant is required to fill in the e-form from a QR code available at their respective PROTON outlet or visit the official Facebook page of PROTON @ProtonCarsOfficial and click on the link in the contest post.
- The URL of their social media video post must be included in the e-form submission.
- To be eligible, the completed e-form must be submitted not later than the last day of every month.
- All entries submitted will be evaluated based on a score calculation formula. Every month, 1 winner from each 3S/4S outlets, with the highest scores will stand a chance to win RM200 each. Winners will be announced the subsequent month.
- The cash prizes will be deposited into the winners’ bank accounts within three (3) months from the winner announcement.
- The video post should not be removed, hidden or archived throughout the campaign period.
- Participants may submit as many entries as desired throughout the campaign period with different content material.
Requirements
COVID-19 SOPs at PROTON 3S/4S outlets nationwide
- Customers should wear a facemask and wash or sanitise their hands before entering a PROTON 3S/4S outlets nationwide.
- It is also encouraged for them to take an RTK test before visiting.
- They will need to use their MySejahtera app to scan the QR code and perform a temperature check before entering.
- At the outlet and during the video shoot, customers should maintain a safe distance from one another and always keep their facemask on.
Social Media Requirements
- To remain eligible to win, participants are required to set their social media privacy settings to ‘public’ during the campaign period.
- The quality of the video uploaded must be of the highest resolution possible.
- The post must include the hashtag #2022MYPROTONMYNEWRIDE.
Social Media Prohibitions
- Do not include any offensive content contrary to Malaysian culture relating to topics such as, but not limited to the following:
- Law
- Racism
- Religion
- Cultural differences
- Disabilities and ailments
- Morality and ethics
- Traditions and practices