The loyalty programme, available via the CaltexGO mobile app and web signup offers motorists in Malaysia a seamless way to earn points and a plethora of rewards for redemption
Kuala Lumpur, May 16, 2023 — Chevron Malaysia Limited (“Chevron”), which markets the Caltex™ retail brand in Malaysia, today launched its latest loyalty programme titled Caltex Rewards. Housed on their CaltexGO application, Caltex Rewards allows customers to fuel up, pay for fuel, collect points, and redeem a wide variety of rewards in the same transaction. The loyalty programme is available across all Caltex® service stations in Malaysia to bring a more convenient and rewarding fuelling experience.
Dean Gilbert, Chevron Malaysia Limited’s Country Chairman said, “For motorists in Malaysia, refuelling is a routine task that sees them frequent service stations very often. The proposition that Caltex Rewards offers is simply this – How would you like to get rewarded every time you fuel up? No extra costs, no minimum spend and no hassle at all. Caltex Rewards allows motorists to earn points every time they fuel regardless of the amount. Meaning it doesn’t matter if you were to fuel up RM5 or RM105 worth of petrol, you can redeem those points immediately.” Caltex Rewards is a key programme to drive Chevron Malaysia Limited’s growth aspiration and connect with customers 24/7 in Malaysia, he added.
The all-new Caltex Rewards offers both functional and seamless user experience, whether through the CaltexGO mobile app, website, or in-store, as well as curated rewards courtesy of its partners that include FamilyMart, Lotus’s and Grab.
The programme rewards have been customised to cater to Malaysian motorists’ preferences making for an array of attractive offers to utilise points on. In addition to that, points can be used to get discounts off fuel purchases. Caltex Rewards members will be able to choose from a wide range of rewards from fuel redemption to e-vouchers from our rewards catalogue partners where details can be found in the CaltexGO app or Caltex website.
Motorists can sign up for Caltex Rewards through the CaltexGO mobile app, the Caltex website or at any Caltex service station in Malaysia. New members who signed up through the website or mobile app will receive 500 welcome points (RM5 worth) upon registration. Members can now accelerate points earning with 2 Caltex Rewards points for every 1 litre spent on fuel. Users can also look forward to a birthday bonus of 500 Caltex Rewards points that will be awarded to all members annually. The CaltexGO mobile app is available for download on the App Store (for iOS users) and Google Play Store (for Android users).
