Suitable for all commutes, the MICHELIN Primacy SUV+ comes in greater size coverage for SUVs with improved safety, longevity, and braking performance over its predecessors.
Kuala Lumpur, 24 May 2022 – MICHELIN, the world’s leading tyre company, has recently unveiled the MICHELIN Primacy SUV+, its latest SUV tyre with improved performance and greater size coverage to better accommodate consumer needs and the growing SUV market. With a range of new and enhanced MICHELIN technologies, the MICHELIN Primacy SUV+ provides long-lasting safety – regardless of wet or dry road conditions, and even when the tyre is worn – offering a hassle-free driving experience and excellent value-for-money.
MICHELIN Malaysia’s Managing Director, Oliver Biggart said: “It is estimated that, from 2021 to 2026, the SUV market in the East Asian region will continue to grow 5.9% year on year and achieve a 33% growth in 2026. With the launch of MICHELIN Primacy SUV+, we are convinced to better capture the SUV market potential, as the tyre not only provides a more complete SUV portfolio, but also offers performance and safety made to last, plus market-leading longevity, as well as a quiet and comfortable drive – making it the best partner for both daily commutes and long journeys.”
The MICHELIN Primacy SUV+ includes brand-new technological features such as:
- ‘MICHELIN Premium Touch’* sidewall design with a velvet-like micro texture that enhances the aesthetic appeal of the SUV
- Higher silica loading and functionalized polymer that offers greatly improved wet and dry braking performance without compromising mileage nor rolling resistance.
- MaxTouch ConstructionTM that optimizes the contact patch for even wear and longer tread life.
The MICHELIN Primacy SUV+ also features enhanced MICHELIN technologies – including Full depth and high sipe density with U-shape groove design for ultimate safety even when the tyre is worn – especially on wet road conditions; Chamfered tread block that prevents the tread block from distorting under pressure; and StabiliGrip sipe for better wet and dry braking performance, due to optimized rigidity and better water evacuation.
“Significant safety improvements to the MICHELIN Primacy SUV+, attested by a number of tests, ensure not only superiority over competitors, but also maximum driving confidence and control behind the wheel for SUV drivers.” added Biggart.
According to test results, on wet roads, when compared to its main competitors, the MICHELIN Primacy SUV+ stops 3.3 meters shorter when new, and 4.2 meters shorter when worn. (1) On dry roads, when new, it stops 2.3 meters shorter.(2) In addition, its drivable mileage is 10% longer than competitor average. (3)
The MICHELIN Primacy SUV+ is now available in Malaysia at all Michelin’s authorized tyre dealers in 26 dimensions, including 7 new, across the 16 to 20 inch range. For more information, please visit https://www.MICHELIN.com.my/.