by drivingMotion

Goodyear presents breakthrough tyre technologies in Malaysia in celebration of 125 th anniversary

Kuala Lumpur, 13 September 2023 – Goodyear held a regional event themed Goodyear:125 Years in Motion on Tuesday unveiling four premium product lines for the Asia Pacific region. The company also highlighted its 125 years of rich history in technology exploration and reinforced its commitment toward a sustainable Better Future.

Nearly 300 customer representatives attended the immersive event featuring Nathaniel Madarang, President, Goodyear Asia Pacific; Pietro Saletta, Vice President, Consumer Tires, Goodyear Asia Pacific; and Greg Hanna, Vice President, Product Development and Quality, Goodyear Asia Pacific.

Throughout Goodyear’s 125 years, the company has consistently innovated multi-brand product portfolios to deliver confident mobility for drivers around the world.

“Asia Pacific has emerged as one of the world’s largest automotive markets and holds incredible potential,” said Nathaniel Madarang, President, Goodyear Asia Pacific. “Goodyear’s innovative spirit and drivefor excellence puts us at the epicentre of the mobility revolution and we are working closely with customers and innovators to transform the transportation industry.”

Four New Products for Your Better Ride

The four new products are: Eagle F1 Asymmetric 6 for Luxury Sports, Wrangler DuraTrac RT for Premium 4×4 Off-Road, ElectricDrive, and Assurance MaxGuard for Mid Passenger. Powered by Goodyear’s advanced technologies, these new products not only provide the ultimate driving experience to customers but also further enhance Goodyear’s
product offerings in Asia Pacific.

Attendees were invited to a track event to experience the extraordinary performance of these four new products.

Innovation Excellence for Our Better Future

At the event, Goodyear highlighted its commitment to a Better Future with interactive displays enabling guests to be fully immersed in Goodyear’s superior solutions and services for future mobility. Goodyear is committed to advanced energy efficiency, safety, tyre longevity, comfort, convenience, and digital-based solutions. At the event, Goodyear displayed its 90% sustainable-material demonstration tyre, highlighting its aspirational goal to develop a 100% sustainable-material and maintenance-free tyre by 2030.

The world’s leading car manufacturers trust in Goodyear tyres that carry their brand. Looking forward to the next 125 years, Goodyear reaffirms its dedication to provide our customers and communities with a long-term vision to enable mobility well into the future.


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