PETALING JAYA, Selangor, August 4 2020 – Here’s some great news for motorists. Caltex™ Lubricants has brought back its Street Borne campaign, delivering high-octane power to take on the streets with lubricants and fuel system cleaners from the time-honored and street-proven Havoline®, Delo® Sports and Techron® line of products that are uniquely engineered to protect engines and deliver enhanced performance.
With each featured product purchased, Caltex Lubricants customers can look forward to receiving a free limited-edition Street Borne branded backpack, drawstring bag, chest bag or cap. These gifts, which are only available exclusively from Caltex Lubricants, proved to be immensely sought-after last year by customers in Malaysia, Philippines, Singapore and Thailand when the campaign made its debut.
“This year, we have the utmost confidence that our loyal customers who have come to rely on our varied line of products will once again respond overwhelmingly. These gifts are our way of saying ‘thank you’ and giving back to Malaysian motorists for always counting on Caltex Lubricants for their motoring needs. If last year’s campaign is anything to go by, these limited-edition premiums will be the best choice for motorists to take on Malaysian streets,” said Muhammad Najam Shamsuddin, Area Business Manager for Asia Pacific Cluster of Chevron Lubricants.
Caltex Lubricants has included a wide variety of participating products for an even more enticing appeal. Among these are Caltex Havoline engine oil with advanced technology for petrol-powered cars, which have been relied on to protect their engines against premature wear and tear. Meanwhile, Caltex Lubricant’s Delo Sports lubricants are specially formulated to meet the intense demands of diesel-powered SUVs and four-wheel drives. Also featured in the campaign is the Techron Concentrate Plus for petrol vehicles and Techron D® Concentrate for diesel vehicles.
All products come with street-tested and proven proprietary technology that addresses concerns faced by urban Malaysian commuters – high engine oil temperatures, hot and humid operating conditions, and challenging stop-and-go traffic.
“Modern advances in current vehicle technology have warranted the need for enhanced lubricants and products that not only meet the harsh demands of today’s motoring needs, but also help to protect vehicles and even improve performance to safely and efficiently get our customers where they need to be. In a country like Malaysia, especially, where conditions vary significantly, depending on weather and traffic, reliable products are not only nice to have, but are truly necessary,” Shamsuddin emphasized.
From now till 30 September, motorists can either visit the authorized stores on Lazada and Shopee or head over to their nearest Caltex service station and Havoline autoPro workshop to enjoy the promotion. It’s now time to get Street Borne!
For more information, please visit www.caltex.com.my/streetborne2020.