Caltex Customers Swept RM105,000 Worth of Goodies in “Spend & Sweep” Promotion

by drivingMotion

3 locations, 35 lucky Caltex customers, RM105,000 worth of MYDIN goodies

SUBANG JAYA, 25 March 2019 – 35 lucky Caltex customers walked away with a total of RM105,000 worth of goodies in Chevron Malaysia Limited’s recently concluded “Spend & Sweep” promotion. Partnering with local hypermarket chain MYDIN, the promotion drew participation from all walks of life, and required participants to “Sweep” as many items as possible in MYDIN using a shopping cart, in only 3 minutes.

During the promotion, 3 “Spend & Sweep” challenge rounds were conducted in MYDIN Bukit Mertajam (Penang), MYDIN Gong Badak (Terengganu) and MYDIN USJ (Selangor) throughout the span of three months. By spending a minimum of RM30.00 in a single receipt at any MYDIN outlets or Caltex Stations, customers stood a chance to participate in the “Spend & Sweep” challenge.

Participants of the “Spend & Sweep” challenge at MYDIN USJ and representatives from Caltex with their items from the three-minute shopping spree

Speaking at the final round in MYDIN USJ, District Manager for Central, Chevron Malaysia Limited Chang Swee Wah said, “This promotion is a reinforcement of our pledge to deliver a well-rounded and rewarding experience to our consumers when filling up their petrol at Caltex Stations. Our partnership with MYDIN underscores our commitment to collaborate with merchant partners to promote and elevate consumer experience by consistently providing five-star service and first-class products that go beyond expectations.”

Commenting on the campaign, MYDIN Managing Director, Datuk Wira (Dr.) Hj Ameer Ali Mydin added, “Today’s consumers expect nothing but the best from the brands they are supporting. Our partnership with Caltex fortifies this notion and our aim is to be a leader in the retail industry by providing the best value for our products and continuous excellence for our services. On top of that, we are able to further enhance our services to our consumers. We look forward to teaming up with Caltex again in the future to elevate our consumers’ shopping experience.”

“The “Spend & Sweep” promotion was definitely a contest that caught my attention – who wouldn’t want the opportunity to win a shopping spree at MYDIN worth RM3,000? Caltex and MYDIN have come up with a truly memorable contest that stands out from the rest.” said Tan Chong Keng, one of the winners at the MYDIN USJ challenge of the “Spend & Sweep” promotion. “With Caltex constantly offering customers rewarding experiences such as this “Spend & Sweep” promotion, I can’t wait to participate in future contests and continue my support towards the brand,” said the father-daughter team from Cheras, KL.

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