• Taking place from 3 to 11 November 2023, the BFGoodrich Day 2023 is
expected to welcome more than 200 distributors, media and influencers from
8 countries across the East Asia and Oceania region.
• Featured at the event day is an Exhibition Zone, and 5 Workshop Stations
with a complete lineup of BFGoodrich products.
Kuala Lumpur, 8 November 2023 – BFGoodrich recently hosted their inagural ‘BFGoodrich
Day 2023’ – an exclusive driving event that offered invited guests a unique opportunity to
experience firsthand the features, handling, and overall driving performance of BFGoodrich
tires, both on- and off-road; while discovering an in-depth perspective of BFGoodrich’s long
history and legacy, through its complete lineup of tire products. Running from 3rd to 11th
November 2023, at Khao Yai National Park, Nakhon Ratchasima, Thailand; this special event
is expected to welcome more than 200 distributors, media and influencers from 8 countries
across the East Asia and Oceania region – namely, Australia, Indonesia, Malaysia, New
Zealand, the Philippines, South Korea, Thailand and Vietnam.
The BFGoodrich Day 2023 features an Exhibition Zone, and 5 Workshop Stations. The
Exhibition Zone highlights the long history and legacy of BFGoodrich brand that has been
passed on for over 150 years. Originally founded in the US in 1870 by Dr. Benjamin Franklin
Goodrich, the BFGoodrich brand has been part of the Michelin Group since 1990. Some of its
groundbreaking innovations since its inception include the first American-made radial tire, the
world’s first radial All-Terrain and Mud-Terrain tires, and the official tire of choice for the
Columbia Space Shuttle. Many of the world’s most famous motorsport races were won on
BFGoodrich tires – including Le Mans 24 Hours, Baja 1000, and Dakar Rally.
Apart from the information display, the Exhibition Zone also showcases a complete lineup of
BFGoodrich products, both off-road and on-road:
• BFGoodrich Trail Terrain T/A – a premium tire with superior on-road performance and
light off-pavement capability.
• BFGoodrich All-Terrain T/A KO2 – an iconic tire for 4x4s, 4x2s, SUVs, and high-rise
pickups with a powerful off-road traction, even on the toughest terrain.
• BFGoodrich Mud-Terrain T/A KM3 – a “must-have” tire for the serious off-road
enthusiast when conditions require extreme traction and toughness.
• BFGoodrich Advantage Touring – a good value-for-money “on-road” tire, perfect for
daily urban driving, designed to give drivers the confidence in any road they take.
• BFGoodrich g-Force Phenom – an on-road, ultra-high-performance tire that takes
vehicle performance to the next level, in both wet and dry conditions.
A thrilling hands-on driving experience awaits participants at 5 Workshop Stations, two of
which are for off-road activities (cross country, hotlap, and off-road buggy) located at the Wild
Calling Farm Park, a private camping ground surrounded by mountains; another two are for
on-road activities (handling & braking, mini circuit, and hotlap) located at the 8 Speed Motor
Track, a versatile venue for a variety of events other than racing, on an almost 20-acre
compound; and the off-road trail trip to Khao Yai Tieng, a mountaintop destination with
stunning viewpoints.
