Kuala Lumpur, December 8, 2023 – Shell Malaysia proudly announces the official inauguration of Shell Café today, introducing an immersive aromatic journey for consumers. Savour its signature farm-to-cup coffees and indulge in an extended, tempting array of delectable food options. This marks a significant milestone in Shell’s commitment to providing a rewarding experience for our valued customers.
Brewed on-site with passion by upskilled site heroes turned baristas, every sip of Shell Café’s signature coffees will make your taste buds sing with joy.
At the launch event, Seow Lee Ming, General Manager of Shell Mobility Malaysia, emphasised that Shell Café serves as a testament to Shell’s dedication in adapting to the dynamic preferences of its consumers.
According to her, the Shell Café’s signature coffees come with an extra ‘KAW’ that Malaysians love, with a taste of fruity and spicy undertones. She also shared on Shell’s ambitious expansion strategy, which aims to introduce Shell Café to a broader Malaysian audience.
Positioned as the preferred destination, Shell Café promises an integrated and customer-centric experience, offering not only fresh and appealing food and beverages but also a welcoming space for patrons to fulfill their refueling requirements seamlessly while on the move.
Setting Shell Café apart is its unique coffee blend made from Arabica and Liberica beans, sourced and crafted in Malaysia. The rare Liberica beans, comprising less than 2% of global coffee production, promise a distinctive flavor, ensuring every cup of Shell Café coffee is worth stopping for.
Alongside must-have classics like Americano, Latte, and Cappuccino, Shell Café goes beyond with special offerings such as Dirty Latte and Cokespresso and a range of refreshing ice-blended frappes.
Shell Café serves a wider variety of food, from salted egg pastas, gourmet sausages and convenience wraps, including meat-free options.
For pastry lovers seeking a quick bite, Shell Café offers a range of snacks such as crowd favourites – firecracker sausage rolls, and chocolate rolls, to new offerings like curry puffs, almond croissants, scones, and cakes.
With an extensive network of over 800 Shell Select stores nationwide, offering a diverse range from pastries to vehicle-related products and services, Shell’s commitment remains steadfast—to ensure Shell stations serve as the ultimate one-stop center for all customer needs.
“As our convenience retail experience evolves, we’re excited to announce the opening of 80 Shell Café sites by year-end. Looking ahead to 2024, we aim to expand even further,” added Lee Ming.
Whether you’re a student, a working professional, or a group of friends embarking on a road trip, Shell Café is an experience worth stopping for.
