Based on the available statistical data, Maxim E-hailing specialists have discovered the gender, age, operating system and smartphone brand of an average e-hailing ordering app user.
As it turns out, women use e-hailing services as often as men do. Male users make up 51.14% of all clients, while women comprise 48.86%.
People younger than 24 order the most rides, with 40.38% of the total number. 25–35-year-olds take second place in the market with 37%. Clients aged 36–45 take third place with 16.89%. Passengers older than 46 round out the list with 7.74% of all clients.
Concerning smartphone operating systems, 84.3% of e-hailing service ordering app installations happen on Android devices. iOS installations make up 15.7%. These numbers indicate that Android is 5.5 times more popular than Apple’s operating system. However, users of both systems are equally loyal and often give high rates to the apps: the average Maxim rating on markets is 4.8.
The most popular smartphone brand among taxi passengers is Vivo by Chinese developers, whose owners make up 19.98% of all clients. Second place is taken by OPPO, also from China (16.12%). American Apple and Chinese Xiaomi are just a little less popular with 15.7% and 15.38%, respectively. Korean Samsung takes fifth place. The top is rounded out by Chinese Realme (8.54%) and Huawei (6.64%).
So, who are you most likely to see in the passenger seat in Malaysia? Most probably, it’ll be a man younger than 24 with a Vivo smartphone.
“The Maxim app has millions of installations in Malaysia. It enables its users to order different kinds of transport depending on their needs: passenger cars of various classes, compact vans, trucks and tow trucks. Clients can also use the app to order engine jump-start, car towing, laundry and cleaning services, as well asget a courier to buy and deliver goods. In today’s world, it’s a versatile tool that can help people in a variety of situations. Picking up a friend from the train station, ordering medicine delivery for your grandma, moving to another apartment, having a ride in your own vehicle when you cannot drive yourself… The list goes on and on. We’re glad we’ve managed to create a service that is now used by people of more than 60 Malaysian cities,” says Mohd Hazwan Musley, director of Maxim E-hailing in Malaysia.
Background info
Maxim was launched in Malaysia in 2018. The first order was completed in Kuantan. Now the service operates in 60 more cities.
Since 2018, the company has been developing innovative technologies for ordering transport for delivery and other services, making it more modern, accessible and safe. The service has created the system that makes it possible to register an unlimited number of clients and performers, and process millions of orders. The Maxim app for ordering services and the Taxsee Driver app for performing orders are among the top apps with millions of users.
Application is available in following platforms: Google Play Store, App Store, Huawei AppGallery, GetApps, Oppo App Market, Vivo App Store and Galaxy Store.
The mission of the service is to constantly improve user interaction and help people move towards their goals!
Sofi Zhak
Public Relations Specialist
Maxim E-hailing Malaysia
