MALAYSIA, 5 MARCH 2026 – Pirelli today announces the launch of the Cinturato Rosso with Seal Inside technology, enhancing the proven comfort and performance of the Cinturato Rosso range with advanced puncture-sealing capability.
Designed for the replacement market, the new tyre delivers a premium balance of comfort, safety and everyday practicality.
Seal Inside technology enables the tyre to maintain air pressure after punctures caused by external objects, allowing drivers to continue their journey without immediate roadside intervention. The Cinturato Rosso with Seal Inside technology will be available in sizes from 16 to 23 inches, suitable for modern sedans, crossovers and SUVs.
Built on the original Cinturato Rosso’s focus on quietness, smooth handling and comfort, the new version retains its fully grooved tread pattern and noise-reducing central rib design, while adding an internal sealing layer for greater peace of mind in daily driving and long-distance travel.
Driving Performance Innovation with Virtual Technology and AI
The performance goals of the Cinturato Rosso tyre are achieved within a shorter development cycle thanks to Pirelli’s innovative R&D approach. Enabled by virtual development techniques and artificial intelligence that optimize design and material selection, along with virtual prototype testing as a key phase in the development process, this method delivers enhanced performance in less time while significantly reducing the need for physical tyre prototypes. This efficient and precise development process not only accelerates innovation but also reinforces Pirelli’s leadership in tyre technology.
