Kuala Lumpur, 21 November 2023 – Michelin Malaysia has announced the expansion of their local tire portfolio with the introduction of premium bicycle tires to the Malaysian market. This expansion, in partnership with prominent local distributor Cyclistic Malaysia aims to revolutionise the riding experience for cyclists across the nation.
Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore and Brunei shared, “Our longstanding commitment to delivering products that embody ‘Performance Made to Last’ extends across all forms of mobility. With the support of our partner Cyclistic, we are thrilled to finally be able to introduce our premium range of Michelin bicycle tires to the growing local cyclist community. It is our hope that these products will transform their riding experience across new, difficult terrains and provide them with the performance and grip they need, thanks to the most innovative forms of bicycle tire technology available.”
Ivan Ong, Architecture, General Manager of Engineering, Construction, and Operations, Cyclistic Malaysia said, “As Michelin’s first ever bicycle tire distributor, our extensive network across the country positions us to effectively introduce this new range of tires to the passionate Malaysian cycling community, subsequently catering to their diverse needs of our customers. Through this collaboration, we hope to be able to bring together Michelin’s legacy of excellence in tire manufacturing and Cyclistic’s dedication to serving the local cycling market to provide them with access to tires that ensure heightened performance, durability, and safety.”
Michelin’s premium range of high-performance bicycle tires are now available at seven Cyclistic stores and distributor locations across the Klang Valley . Starting from 1st December 2023, customers can view and purchase Michelin’s range of bicycle tires at Cyclistic’s main outlet.
The catalogue of MICHELIN bicycle tires include:
- MICHELIN POWER CUP COMPETITION LINE – Suitable for racing and training, its speed and efficiency are inspired by MotoGP technology. They’re light and reliable thanks to the MICHELIN Aramid Shield Technology and 3×120 TPI casing. Moreover, the MICHELIN GUM-X compound ensures efficient handling and stability in both wet and dry conditions.
- MICHELIN WILD ENDURO FRONT RACING LINE – Developed to excel on all types of terrain. Specially designed for use at the front, it can also be fitted at the rear for even more grip. The combination of the tread, Magi-X DH and the Down Hill Shield deliver maximum grip. With double-reinforced Down Hill Shield and anti-puncture reinforcement, these tires maintain excellent handling even at lower pressures.
- MICHELIN WILD AM PERFORMANCE LINE – Fortified with “Bead To Bead Protection,” they optimize puncture resistance. The tread is precision-engineered for increased grip, especially on the front wheel, while the robust “Trail Shield” casing ensures long-lasting safety and performance with its 4×60 TPI construction.
Recommended retail pricing (RRP) for the MICHELIN bicycle tires range begins from RM 240 – RM 315 for road bike tires (MICHELIN POWER CUP COMPETITION LINE) and RM 105 – RM 290 for the mountain bike tire range (MICHELIN WILD ENDURO FRONT RACING LINE and MICHELIN WILD AM PERFORMANCE LINE)
For more information, please visit Michelin’s Official Website https://www.michelin.com.my/bicycle-malaysia and Cyclistic’s Official Facebook Page https://www.facebook.com/cyclisticmalaysia/.
