MICHELIN CONTINUES TO CONTRIBUTE TO ROAD SAFETY IN MALAYSIA WITH MICHELIN SAFE ON THE ROAD CAMPAIGN

Kuala Lumpur, 30 April 2019 – Michelin, the world’s leading tyre manufacturer, launched their annual road safety campaign, Michelin Safe on The Road (MSoR), today to further drive their commitment on mobility safety in Malaysia. The road safety campaign aims at highlighting the importance of tyre maintenance and periodic checks as part of good road safety practices. For the entire month of May, Michelin experts and staff will be conducting thorough assessments on tyre conditions for the public at various locations throughout Malaysia.

During the launch, Michelin Malaysia’s Commercial Director for B2B, Muhammad Arya Subrata said, “Safety is synonymous with Michelin. This is an important aspect of our societal commitment, whether by providing tyres with uncompromising quality or relentlessly initiating road safety programmes. Malaysia recorded its highest number of road accidents ever last year and this urgently calls for a greater road safety awareness. As the festive season approaches, the Michelin Truck will go from place to place to remind the public that tyres, being the first line of defence on the road, are key to ensuring their own safety  during their journey.”

It is common knowledge that accidents on the road occur due to reckless driving but more often than not, it is also caused by vehicle failure due to a lack of maintenance. Tyres are one of the most critical safety parts of a vehicle as it is where braking happens. As part of the MSOR Truck Roadshow, in-truck road safety education will be provided as well as complimentary tyre checks including air pressure, tread wear and overall tyre condition. Michelin consultants will be on site several locations nationwide from 11AM to 8PM to evaluate the condition of the tyres and provide valuable advice on how to prolong the lifespan of the tyres. Participating motorists will also be receiving car service voucher with free Petron card worth RM50 when they spend in Michelin Expert Centre.

Last year, Michelin successfully conducted 1,100 tyre checks in more than 26 locations nationwide. This year, with the support of its longstanding partners Petron and Tesco as well as the addition of Aeon Big, the MSoR campaign will expand to more locations in the North and South of Peninsular Malaysia.

“We want to reach out to more local communities this year so the MSoR truck will make pitstops at more locations in Kuala Lumpur and Selangor in addition to Perak, Penang and Johor Bahru. Increasing our touchpoints is instrumental to spreading greater awareness on tyre safety and improving our safety on the road,” Pascal added.

The campaign kicked off at Desa ParkCity today and will begin its tour from 3 – 29 May, 2019 at petrol stations and hypermarkets nationwide.

Michelin Safe on The Road (MSoR) Truck Roadshow schedule is as below: