Petaling Jaya, 30 January 2026 – JETOUR, has unveiled its new logo in Malaysia, marking a new phase in the brand’s evolution. The refreshed identity reflects JETOUR’s ambition to further elevate its brand presence in Malaysia in 2026, while reinforcing its commitment to redefining journeys, from everyday mobility to adventure-led travel experiences, as it advances towards its vision of becoming the world’s leading hybrid off-road brand.
A Logo Rooted in Meaning and Movement
The new JETOUR logo draws inspiration from the Chinese character “行” (xing), symbolising moving forward steadily”. The brand’s initials, J and T, are integrated into the design to resemble 行, creating a visual identity that conveys mobility, progress, and vitality. Its dynamic shape evokes an intersection of possibilities, reflecting JETOUR’s belief that every journey, whether across city streets or rugged terrain, can open up new experiences.
Mr. Fu Yong, Chief Executive Officer of JETOUR Auto Malaysia said: “The new logo embodies the spirit of JETOUR and our philosophy of ‘defining travel by action’. It represents energy, optimism, and the limitless possibilities that lie ahead for our customers. In Malaysia and beyond, we aim to redefine what it means to travel, combining performance, technology, and lifestyle in ways that inspire new experiences.”
Travel+ Strategy: Beyond Vehicles
Since establishing its presence in Malaysia in 2024, JETOUR has pursued its “Travel+” strategy, leveraging the insights of the travel industry and the capabilities of the auto industry to make cars that understand travel needs best. On the product side, Travel+ delivers all-terrain off-road capability, spacious interiors, smart intelligent control, and environmentally friendly designs, creating safe, comfortable, and sustainable journeys. On the lifestyle side, it offers high-quality accessories, multifunctional travel stations, user benefits, and customised vehicle refits, enabling customers to personalise and elevate every travel experience.
Malaysia: A Strategic Hub
Malaysia’s varied landscapes and travel culture align with JETOUR’s travel-led positioning. By introducing its new logo in Malaysia, JETOUR underscores the country’s importance in the brand’s Southeast Asian growth plan. Looking ahead to 2026, the brand will continue to strengthen its presence with a growing product portfolio, including the introduction of its T-Series models as part of its long-term strategy for the Malaysian market.
As JETOUR continues to innovate and expand, the new logo marks the beginning of the next chapter in its journey, one defined by movement, discovery, and the pursuit of new possibilities.
For more information about JETOUR Malaysia, please visit:
Website: https://jetour.com.my/
Facebook: Jetour Auto Malaysia
Instagram: Jetour Auto Malaysia
TikTok: jetourauto.my
