by Kenny Yeoh

Malaysia has recently overtaken Thailand to become Southeast Asia’s second-largest auto market, after Indonesia. The major shift is a positive indicator of Malaysia’s attractiveness among automakers. Recognising the market’s potential, global premium off-road SUV brand, JAECOO, is committed to developing a strong service network in Malaysia, most recently officiating its partnership with 30 dedicated dealers as part of its long-term growth strategy.

Speaking at the dealer signing ceremony held in conjunction with the Malaysia Autoshow 2024, JAECOO Malaysia President, Leo Chen, said, “JAECOO Malaysia is committed to long-term growth in Malaysia backed by a strong service network. Hand-in-hand with our dealer partners, we are excited to deliver best-in-class vehicles equipped with innovative technology and the absolute best customer experience to the Malaysian market. Our brand philosophy, ‘From Classic, Beyond Classic’ clearly outlines our aim to redefine attainable luxury as a challenger SUV brand. As you can see JAECOO is prepared to make its mark in Malaysia.”

The 30 dealers will operate a total of 35 dealerships responsible for the distribution and after-sales service of JAECOO premium SUVs across the central, northern, southern, and east Malaysia regions. JAECOO Malaysia was represented by President, Leo Chen, and Vice President, Emily Lek at the signing ceremony.

Ready to deliver a premium SUV ownership experience in Malaysia

JAECOO Malaysia’s independent sales and service network system has been positioned to redefine the premium off-road SUV ownership experience. To fulfil this commitment, JAECOO Malaysia dealerships are designed with brand signature features including a Super Walkway to greet customers upon entry. Other creature comforts include a dedicated coffee bar, exciting product displays, and a dedicated delivery lounge, to complete the experience.

JAECOO Malaysia’s network of dealerships are supported by a dedicated auto parts warehouse and a production plant established in Malaysia. “Our investments encompass an ecosystem of strategically positioned dealers and comprehensive facilities, complemented by a strong team of service advisors and highly skilled technicians. This is the foundation of JAECOO’s strength and a testament of our readiness to launch in Malaysia,” explained Vice President, Emily Lek.

Reshaping the off-road new energy market

Looking to carve a unique presence in Malaysia’s vibrant automotive market, JAECOO has stated its intention to mirror its global mandate to reshape the product value of the off-road new energy market. The brand is reported to be bringing a more intelligent, efficient, and safe off-roading experience to global users, and writing the prelude to JAECOO’s new energy story with a technological leap.

Teasing the Malaysian market with a taste of its future innovative line-up, JAECOO displayed the JAECOO J7 Plug-in Hybrid Electric Vehicle (PHEV) and the JAECOO J6 full-fledged Electric Vehicle (EV) at the Malaysia Autoshow 2024.

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Amidst the accelerating transformation of the new energy landscape, JAECOO shares that its vision to deliver innovation is in line with its brand ecology, “New Energy, New Eco, New Era.”  This sets the tone for JAECOO in the coming years as it intends to contribute new products, new technologies, and a new ecosystem to benefit the Malaysian market.

For more details, visit www.jaecoo.com.my and JAECOO Malaysia social platforms.

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