Kuala Lumpur, 26 August 2024 – BMW Motorrad Malaysia hosted the first-ever BMW CE 02 Fun Challenge on 17 August 2024. The exciting event offered motorcycle enthusiasts and customers a unique opportunity to experience the cutting-edge technology and performance of BMW Motorrad Malaysia’s exceptional electric motorcycles, the BMW CE 02 and the BMW CE 04.
Benjamin Nagel, Managing Director of BMW Group Malaysia said, “Our commitment to ‘Make Life A Ride’ doesn’t stop at just introducing premium motorcycles that encompass innovation, electric integration, and performance, but also reflects our dedication to pushing the benchmarks of the riding experience for local riding enthusiasts. It has been a privilege to have hosted the inaugural BMW CE 02 Fun Challenge, together with our passionate community of riders to showcase the innovative spirit of BMW Motorrad Malaysia. The BMW CE 02 represents the future of urban mobility—combining fun, versatility, and sustainability in one revolutionary eParkourer, while the BMW CE 04 seamlessly integrates captivating design and intelligent connectivity, demonstrating our long-term innovative leadership within the segment. The event was a testament to our commitment to leading the charge in electric mobility, and we’re excited to see how these models will redefine riding experiences in Malaysia.”
The event, which ran from 9 AM to 10 PM, featured a day packed with thrilling activities and hands-on experiences. The morning session was dedicated to BMW Motorrad dealers, who participated in a specialised EV Knowledge classroom session aimed at boosting their expertise in electric vehicles. During this time, dealers also took part in the BMW CE 02 Fun Challenge, testing their skills on a designated circuit using the BMW CE 02.
Besides that, attendees also had the opportunity to test ride the BMW CE 04 on-road, allowing participants to experience the scooter’s innovative electric drive with ample power and range, allowing for a smooth ride through real-life urban environments and a good opportunity for new electric scooter enthusiasts to experience both the BMW CE 02 and BMW CE 04 at the same time, to compare and decide what suits their daily usage.
The BMW CE 02 Fun Challenge not only highlighted the eParkourer’s fun and versatile nature but also excellently showcased BMW Group Malaysia’s commitment to sustainable mobility, redefining the riding experience in the city.
