Kuala Lumpur, 16th April 2025 – BMW Group Malaysia recently hosted its annual Dealer Awards Night at the prestigious M Hotel in Kuala Lumpur, celebrating the achievements of its nationwide network of dealer partners. The event brought together over 200 distinguished guests, including leaders from BMW, MINI, and BMW Motorrad dealerships across the country.
The awards presented highlighted the outstanding performance and dedication of all authorised dealerships, recognised for their excellence in delivering vehicles, aftersales service, as well as their commitment to providing the Premium Ownership Experience. The recognition underscores BMW Group Malaysia’s promise to provide customers with the highest standards of service and the hallmark Sheer Driving Pleasure.
Benjamin Nagel, Managing Director of BMW Group Malaysia, shared in his speech, “Our annual Dealer Awards Night has served time and again as a platform for us to honour the resilience, passion, and excellence in service that continue to drive our success in Malaysia, driven by our dedicated dealership network. In 2024, despite its challenges, our dealer network remained steadfast in delivering Sheer Driving Pleasure to our customers, reinforcing BMW Group Malaysia’s leadership in the premium segment, earning us the title of Malaysia’s Number One Premium Automaker for another incredible year.”
“As we move into 2025, we are also marking an important milestone of 50 years of the iconic BMW 3 Series. This model has shaped the very identity of our brand for generations, and its enduring legacy in Malaysia reflects the strength of our foundation and the loyalty of our customers. Our dealers have played a critical role in this journey, not only in bringing world-class products to the Malaysian market but also in upholding the values and experience that define the BMW brand.”
BMW Product Genius 2024
The BMW Product Genius certification is awarded to trained professionals from dealerships across Malaysia who have been delivering personalised experiences to customers from the very start of their BMW ownership journey. This year, the BMW Product Genius 2024 certification was given to Ahmad Dhiyaudin Bin Rosleli of Millennium Welt Kuala Lumpur North.
BMW High Voltage Expert 2024
The BMW High Voltage Expert award recipient is recognised for their advanced technical expertise and successful completion of one of BMW’s most challenging certifications, qualifying them to service and repair high-voltage electric vehicles at the highest standard. This prestigious award was presented to Rampirabu A/L Engiddaraman of Auto Bavaria Ara Damansara.
BMW Aftersales Vision Club 2024
The BMW Aftersales Vision Club 2024 recognises the exceptional efforts of BMW Group Malaysia’s dealership associates in the Aftersales category. The awards span across multiple categories including Quality Customer Care Manager (QCCM), Technician, Open Category, Parts Manager, Service Advisor, and Head of Aftersales.
Starting with the Quality Customer Care Manager category, the award was given to Gloria Sigus of Regas Premium Kuching, Gururaj A/L Vijayandran of Lee Motors, and Crystal Yee Siew Min of Millennium Welt Kuantan.
In the Technician category, the recipients were Kent Chuah Teong Lieh of Auto Bavaria Ara Damansara, Muhamad Tarmizi Ngah of Auto Bavaria Tebrau, and Hemanathan Rao of Wheelcorp Setia Alam.
For the Open Category, Lee Keng Yew of Auto Bavaria Ara Damansara, Nur Farah of Auto Bavaria Johor, and Tan Wei Xiong of Millennium Welt Batu Pahat were honoured.
Moving on to the Parts Manager category, the award went to Pea Fong Fong of Lee Motors and Fun Meng Chiang of Auto Bavaria Ara Damansara.
In the Service Advisor category, the award recipients were Ooi Zhe Ang of Auto Bavaria Ara Damansara, Ooi Kee Hong of Auto Bavaria Penang, and Tan Qi Herng of Millennium Welt Batu Pahat.
Finally, for the Head of Aftersales category, the award was presented to Boo Yi Ping of Auto Bavaria Ara Damansara, Tee Chung Yon of Millennium Welt Kuala Lumpur North, and Elavarasan Elangovan of Auto Bavaria Tebrau.
BMW Motorrad Dealer Award 2024
The BMW Motorrad Dealer Award celebrated the exceptional efforts of our associates in bringing the vision of Make Life a Ride to our valued Malaysian riding community. The awards spanned multiple categories, including an Open Category in Sales, BMW Motorrad Marketing Manager, BMW Motorrad Technician, BMW Motorrad Service Advisor, BMW Motorrad Customer Support Manager, BMW Motorrad Sales Advisor, BMW Motorrad Sales Manager, and Dealer Principal.
For the Open Category award for Sales, this was presented to Tan Ni Rou of Auto Bavaria Penang. Next, the BMW Motorrad Marketing Manager award was given to Ooi Mae Gern, while in the BMW Motorrad Technician category, the award went to Muhammad Redzuan Mohamad Hedzir – both recipients hailed from Auto Bavaria Ara Damansara.
For the BMW Motorrad Service Advisor category, the award was given to Tee Kean Chu of Auto Bavaria Penang, whereas in the BMW Motorrad Customer Support Manager category, Boo Yi Ping of Auto Bavaria Ara Damansara received the award.
The BMW Motorrad Sales Advisor award went to Saw Kooi Hong of Auto Bavaria Penang, while Ahmad Faisal Mustafa of Auto Bavaria Ara Damansara was honoured in the BMW Motorrad Sales Manager category.
Finally, for the Dealer Principal category, the award was presented to Benjamin Ang Boon Chyuan of Auto Bavaria Tebrau.
Top Sales Advisor for Highest Funded Contracts 2024
The Top Sales Advisor for Highest Funded Contracts award recognised exceptional individuals across the BMW Group Malaysia portfolio.
Starting from the Highest BMW Motorrad Funded Contracts Category, the award was given to Tan Yeok Thye of EL Chong, while Patrick Lim of Millennium Welt Seremban was awarded in the Highest MINI Funded Contracts Category. Meanwhile, the Highest BMW Funded Contracts was presented to Lucas Liang Jit Lim of Millennium Welt Seremban.
Top Sales Advisor for Easy Drive 2024
The Top Sales Advisor for Easy Drive recognises outstanding individuals in Financial Services across the BMW and MINI brands.
The Top Sales Advisor for BMW Easy Drive award was presented to both Chong Kean Tuck and Doreen Koay Ai Lee of Auto Bavaria Ara Damansara. Additionally, Lee Sok Yee and Belinda Ong Gaik Choo of Auto Bavaria Ara Damansara took home the award for the Top Sales Advisor for MINI Easy Drive.
The Most Supportive BMW Dealership 2024
The Most Supportive BMW Dealership award was presented to Auto Bavaria Ara Damansara, with Dealer Principal Joe Lee Se Juan receiving the honour on behalf of the team.
Highest Penetration for Financial Services 2024
In the Highest Penetration for BMW Motorrad Financial Services Category, the award was presented to Benjamin Ang Boon Chyuan from Auto Bavaria Tebrau and Theresa Tan from Regas Premium Sabah. For the MINI Financial Services Category, Jayden Liew of Wheelcorp Premium Bukit Tinggi and Antony David of Auto Bavaria Kuala Lumpur received the award. Meanwhile, the Highest Penetration for BMW Financial Services award went to Andy Tian from Auto Bavaria Balakong and Bryan Wong from Millennium Welt Kuala Lumpur North.
MINI Issigonis Club Award 2024
The MINI Issigonis Club Award recognises members who provide exceptional service within the MINI brand. It is divided into three categories, encompassing MINI Top Sales Advisor, MINI Top Sales Manager and MINI Top Dealership.
In the MINI Top Sales Advisor Category, Kenneth Lim Qi Heng of Seong Hoe Premium Motors and Carol Lim Sang Ying of Tian Siang Premium Auto Ipoh received the award in the Cooper Category, while Cally Chan Li Beng of Auto Bavaria Penang and Joanne Lai Chor Yuan of Auto Bavaria Tebrau were recognised in the Cooper S Category. In the Cooper SE Category, Patrick Lim Yen Siang of Millennium Welt Seremban 2 and Wong Ann Mee of Auto Bavaria Kuala Lumpur took home the award, while Belinda Ong Gaik Choo and Zoe Lee Sok Yee from Auto Bavaria Ara Damansara were named winners in the John Cooper Works Category.
For the MINI Top Sales Manager category, Ting Chiew Kim of Regas Premium Auto was honoured in the Cooper Category. Besides that, Alfred Liew Hann Yang of Auto Bavaria Tebrau won in the Cooper S Category, while Reyhan Paul Davis of Auto Bavaria Kuala Lumpur received recognition in the Cooper SE Category. Additionally, Yeow Chun Hoong of Auto Bavaria Ara Damansara was awarded in the John Cooper Works Category.
In the MINI Top Dealership category, Josephine Tay of Regas Premium Auto was awarded in the Cooper Category, while Benjamin Ang Boon Chyuan of Auto Bavaria Tebrau was awarded under the Cooper S category. In the Cooper SE category, Antony David of Auto Bavaria Kuala Lumpur received the award while the John Cooper Works award was won by Joe Lee Se Juan of Auto Bavaria Ara Damansara.
BMW Vision Club Award 2024
The BMW Vision Club Award celebrates our dealers’ outstanding achievements in sales, with awards that span several categories, starting from BMW Premium Selection of Head of Sales and Sales Advisor, as well as Silver, Gold, Platinum, and Diamond categories.
For the BMW Premium Selection (BPS) Central Category, Lee Wen Yee of Sime Darby Auto Selection Ara Damansara received the award for the BPS Sales Advisor Category, and Robert Thomas of Sime Darby Auto Selection Ara Damansara was awarded in the BPS Head of Sales Category.
Meanwhile, in the BMW Premium Selection (BPS) Outstation Category, the award for Sales Advisor went to Nick Chuan of Tian Siang Premium Auto Butterworth, whilst the award for BPS Head of Sales was presented to Ibnu Wafa Kamarudin of Sime Darby Auto Selection Tebrau.
In the Silver Category for the Sales Advisor award, Muriel Tan Mew Chin of Regas Premium Sabah received the honour. The Gold Category for Sales Advisor went to Minnie Goh Mei Ying from Tian Siang Premium Auto Ipoh and Lim Yu Yuan of Lee Motors. The Platinum Category award was presented to Edmund Quek Jun Wei of Millennium Welt Kuala Lumpur North, Alvin Ng Cho Huat of Wheelcorp Premium Bukit Tinggi and Max Ong Fuh Yih of Tian Siang Premium Auto Butterworth. In the Diamond Category for Sales Advisor, the award went to Thilagaraj Palanisamy of Quill Automobiles, Sam Suet Fong of Auto Bavaria Ara Damansara, and Winnie Lim Siao Huoi of Wheelcorp Premium Setia Alam.
For the Head of Sales award, Tracey Ho of Millennium Welt Batu Pahat received the Silver Category award, while Wendy Lee of Millennium Welt Seremban 2 was honoured in the Gold Category. The Platinum Category award went to Wong Kim Kooi of Auto Bavaria Penang and Muhamad Azrul Bin Azman of Millennium Welt Kuala Lumpur North for their exceptional achievements. Finally, the Diamond Category for the Head of Sales award was presented to Victor Tan Wei Teck Auto Bavaria Ara Damansara and Reyhan Paul Davis of Auto Bavaria Kuala Lumpur.
BMW Excellence Club Award 2024
The BMW Excellence Club Award is divided into Silver, Gold, Platinum, and Diamond categories. This award acknowledges Dealer Principals who have consistently delivered excellent service and achieved the highest levels of customer satisfaction at their dealerships.
In the Silver Category, second place went to Yuen Woon Choon of Millennium Welt Kuantan, while first place was awarded to Gabriel Koh of Millennium Welt Batu Pahat.
In the Gold Category, third place was awarded to Benjamin Ang Boon Chyuan of Auto Bavaria Tebrau, followed by Chin Hsu Yee of Auto Bavaria Johor Bahru in second place, while first place went to Vi Thim Juan of Auto Bavaria Penang.
For the Platinum Category, third place went to Antony David of Auto Bavaria Kuala Lumpur, with Bryan Wong of Millennium Welt Kuala Lumpur North in second, and first place was awarded to Joe Lee of Auto Bavaria Ara Damansara.
