BMW Group Malaysia Announces Exciting Campaigns in Conjunction with 20th Anniversary Celebrations

by drivingMotion
BMW Group Malaysia Announces Exciting Campaigns in Conjunction with 20th Anniversary Celebrations

The premium automaker also unveils their official 20th anniversary icon alongside exclusive premium offerings to customers in conjunction with BMW Group Malaysia’s 20th anniversary celebrations

Kuala Lumpur, 6th June 2023 – Celebrating 20 years of commitment to delivering exceptional vehicles and services in our promise of Sheer Driving Pleasure in Malaysia, BMW Group Malaysia commemorates 20 Years of Excellence by introducing an exclusive 20th anniversary logo that represents the brand’s vision and dedication to excellence over the past two decades. In addition to this, BMW Group Malaysia is unveiling a wide array of special offers, that strengthens their commitment in providing premium services and vehicles to BMW owners. These exclusive celebration offerings are available from now until June 30th, celebrating with BMW customers the premium automaker’s promise of the Premium Ownership Experience.

Hans de Visser, Managing Director of BMW Group Malaysia said, “As we celebrate our 20th Year Anniversary in Malaysia, we are thrilled to be able to celebrate with our customers and corporate partners in a very special way with a 20-year long commitment in striving for excellence by providing unparalleled driving experiences, innovative technologies, and sustainable mobility solutions. Together with our official 20th Anniversary logo to highlight all our special initiatives, we look forward to continuing our journey of shaping the future of mobility in Malaysia together with our customers and fans this year and for many years to come.”

Special 20th Year Anniversary Programmes for Customers in Malaysia

The 20th Year Anniversary programmes are designed to provide customers with exceptional value and exclusive incentives, for all vehicles purchased in the June 2023 retail period. This campaign introduces the following exciting offers:

  • The 1-Year Unlimited Charging Package with the JomCharge Membership: As part of this limited-time campaign, BMW Group Malaysia is offering an exclusive 1-year Unlimited Charging Package through the JomCharge Membership. This package is available to the first 300 customers, allowing them to enjoy unlimited charging benefits, enhancing the ownership experience of their BMW electric vehicles.
  • BMW i Wallbox Programme: BMW Group Malaysia is offering the exclusive BMW i Wallbox Programme, providing complimentary installation for their BEV customers looking for home charging solutions. This offer is available exclusively during the June 2023 retail period and aims to facilitate convenient, efficient charging at home.

Additionally, in conjunction with the 20th Year Anniversary campaigns, BMW Group Financial Services Malaysia also announced three special financing options for selected BMW vehicles in the year 2023. Customers are eligible for any one of the following options upon their purchase:

  • Option A: Straight Line Interest Rates of up to 2.08% for loans on a three- to five-year tenure for newly-purchased BMW 218i GC M Sport, BMW 530e M Sport, BMW 530i M Sport, BMW X3 sDrive20i M Sport, BMW X3 xDrive30e M Sport, BMW X3 xDrive30i M Sport, BMW X4 xDrive30i M Sport and the BMW X5 xDrive45e M Sport with Laserlight. 
  • Option B: The BMW Easy Drive Cash Rebate Campaign provide rebates of up to RM 10,000 to all newly-purchased 2023 models, excluding the BMW 750e xDrive Pure Excellence, BMW XM, BMW XM Label Red and BMW iX M60.
  • Option C: The BMW Special Easy Drive Campaign allows customers looking to purchase selected BMW electrified models to enjoy low monthly instalments starting from RM 3,999.00 a month. Selected BMW electrified models include BMW iX xDrive 40, BMW iX xDrive 40 Sport, BMW iX xDrive 50 Sport and BMW i4 eDrive40 M Sport. 

Beyond the new electrifying offerings available for customers here, the premium automaker has also made over 1,000 charging facilities available in its network so far, to enable better access to charging infrastructure for the growing EV community in Malaysia. Access to these facilities is provided through partnerships with ChargEV, Yinson Greentech, JomCharge, Gentari as well as new partners such as Shell Recharge with ParkEasy, ChargeN’Go, ChargeSini, Go To-U and FlexiParking. Over 100 BMW i and MINI charging facilities are also available at most authorised dealerships, as well as partnering venues across the country. 

To further facilitate rising EV ownership in Malaysia, the BMW High Voltage Expert Certification – one of the toughest certifications by the BMW Group, was introduced to high-voltage technicians from across the local dealer network in July 2022 – with an aim to cultivate more local experts in the field of electromobility with internationally-recognised standards. The certified High Voltage Experts will be qualified to perform service and repair for some of the most advanced BMW i vehicles worldwide.

Exclusive Campaign for Corporate Customers

BMW Group Malaysia is also introducing a special 20th Year Anniversary Celebration program for its esteemed Corporate partners. This special corporate programme is tailor-made for the BMW iX xDrive40, BMW iX xDrive50, and BMW i4 eDrive40 models, and will be available exclusively during the month of June 2023. 

The campaign offers all BMW corporate customers, registered Financial Services partners along with government and international chambers unique advantages and attractive incentives to embrace sustainable mobility through BMW’s portfolio of advanced electrified vehicles.

Throughout the month of June, corporate customers will be able to enjoy special offerings on the BMW iX xDrive40, BMW iX xDrive40 Sport, and the BMW iX xDrive50 Sport as well as a 4% Discount on the BMW i4 eDrive40 M Sport. 

Additionally, these customers are also entitled to the JomCharge 1-year Unlimited Charging Package, the BMW i Wallbox Package as well as Wallbox Installation Support across all aforementioned models. 

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Under Financial Services, all corporate customers can receive Straight Line Interest Rates of up to 2.08% for loans on a three-to-five year tenure for newly-purchased BMW X3 sDrive20i M Sport, BMW X3 xDrive30e M Sport, BMW X3 xDrive30i M Sport, BMW X4 xDrive30i M Sport, as well as the BMW Easy Drive Cash Rebate for all 2023 models except the BMW 630i GT LCI and the BMW X7 xDrive40i LCI. 

For more information about the BMW Enhanced Sales Campaign and Enhanced Sales Corporate Campaign, please visit the nearest authorized BMW dealership or

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