Petaling Jaya, 6 February 2026 – JETOUR Malaysia has outlined its confident and forward-looking direction for 2026, reinforcing the brand’s long-term commitment to the Malaysian market as it continues to build momentum across products, infrastructure, and brand positioning. The roadmap signals JETOUR’s transition into its next phase of growth, following a strong foundation established since its market entry.
Since establishing its presence in Malaysia in 2024, JETOUR has made steady progress in building its local footprint. In 2025, the brand recorded 2,741 vehicles sold, supported by a growing network of 31 authorised sales and service centres across 13 key states and regions nationwide. These milestones reflect JETOUR’s measured but consistent approach to growth, focusing on market relevance, service quality, and long-term brand credibility.
As part of its continued evolution, JETOUR recently introduced its new brand logo in Malaysia, signalling a clearer and more confident chapter for the market. Inspired by the Chinese character 行, symbolising movement and forward momentum, the refreshed identity reflects JETOUR’s long-term commitment to Malaysia as a key growth market, while reinforcing a brand direction that is progressive, travel-led, and future-focused.
Guided by its Travel+ strategy, JETOUR has positioned itself as an SUV brand designed around real travel and lifestyle needs. This philosophy continues to shape how the brand approaches product development, ownership experience, and long-term engagement with Malaysian customers, aligning closely with the country’s diverse driving conditions and strong travel culture.
Mr Nicholas Ng, Vice President of JETOUR Auto Malaysia, said: “Malaysia remains a key market in JETOUR’s global growth strategy. Our focus is on building a stronger, more distinctive SUV portfolio while continuing to invest in the capabilities and infrastructure that support long-term confidence among customers and partners.”
A Clearer Product Roadmap for 2026
Looking ahead, JETOUR Malaysia confirmed that 2026 will be a pivotal growth year, marked by multiple new model introductions across the SUV spectrum. Rather than focusing on specifications alone, the brand’s product roadmap will emphasise category evolution, spanning urban SUVs, off-road-inspired models, and lifestyle-led vehicles designed for families and long-distance journeys.
At the heart of this evolution is the T-Series, which reflects JETOUR’s future direction through confident SUV design, advanced and intuitive technology, and a strong orientation towards travel and adventure.
Strengthening Long-Term Capability in Malaysia
Beyond products, JETOUR Malaysia is investing in long-term operational capability to support sustainable growth. Key milestones include the establishment of a new Malaysia headquarters and flagship service centre, alongside the development of a Regional Technical Training Centre and a dedicated Media and Content Centre in H1 2026.
In parallel, the brand is accelerating its nationwide network growth, targeting an expansion to 50 authorised sales and service centres by the end of 2026. This will be supported by ongoing service network development, quarterly aftersales campaigns, and customer car clinics, reinforcing confidence in ownership and aftersales support as JETOUR continues to grow its customer base nationwide.
For more information about JETOUR Malaysia, please visit:
Website: https://jetour.com.my/
Facebook: Jetour Auto Malaysia
Instagram: Jetour Auto Malaysia
TikTok: jetourauto.my
