Mercedes-Benz recognises outstanding service personnel performance at Regional Service Excellence Award (SEAward) ceremony.

Kuala Lumpur. Mercedes-Benz Malaysia proudly hosted its annual Service Excellence Award (SEAward) in Ho Chi Minh City, Vietnam, to honour the exceptional performance and unwavering dedication of its retail partners from across the region. The event brought together more than 600 delegates both physically and virtually representing the Mercedes-Benz South East Asia II (SEA II) markets – including Malaysia, Singapore, Brunei, Indonesia, Philippines, Sri Lanka, Bangladesh, Cambodia, French Polynesia, Laos, Myanmar, and New Caledonia.

Amanda Zhang, CEO & President of Mercedes-Benz Malaysia & Head of Region, SEA II, said, “At Mercedes-Benz, we are committed to delivering a luxurious customer journey at every touchpoint. Our people are at the core of this experience, and it’s essential that we continue to recognise and celebrate their contributions. We are truly grateful to our retail partners for their unwavering commitment to going above and beyond for our customers while consistently setting standards for customer satisfaction. We remain dedicated to supporting and honouring their achievements in driving our collective success.”.

Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz Cars Malaysia & SEA II stated, “The Service Excellence Award is more than a celebration — it’s a testament to our relentless pursuit of excellence, innovation, and exceeding customer expectation across the region. I’m incredibly proud of the passion and dedication our teams have shown in delivering the Mercedes-Benz brand promise and creating outstanding ownership experiences at every customer touchpoint.”.

This year’s ceremony highlighted achievements across four key categories: the Platinum Star Award, General Distributor Award, and the highly coveted Super League and Champion League Award for the respective countries. The award ceremony is part of the brand’s ongoing commitment to recognise Retail Service Personnel who have excelled in delivering top customer satisfaction by providing the Best Products, the Best Service, and the Best Customer Experience to Mercedes-Benz owners.

A key highlight of the evening was the presentation of the Mercedes-Benz Champion League Award to Hap Seng Star Kinrara from Malaysia, PT Suri Motor Indonesia, and Cycle & Carriage Industries Pandan Loop from Singapore. Meanwhile the Super League Award was presented to Hap Seng Star Kota Kinabalu from Malaysia and PT Hartono Raya Motor Surabaya from Indonesia. These retail partners demonstrated exceptional performance across every customer touchpoint, achieving the highest overall scores in service excellence and customer satisfaction throughout the region.

This Mercedes-Benz Regional Service Excellence Award programme was conceived with the aim of motivating retail service personnel who have a direct impact on our customers’ ownership experience. With over 2,000 service personnel, this programme continuously raises the bar and standards of service excellence throughout the region.

Below is the full list of winning retail partners in the region: