Auto Bavaria Makes History with 14th Consecutive BMW Excellence Club Award

by Kenny Yeoh

KUALA LUMPUR, APRIL 28, 2025 – Auto Bavaria, Malaysia’s premier BMW Group dealership, has once again proven its exceptional standards by being named the BMW Excellence Club Award Champion for the 14th consecutive year – the highest honour bestowed by BMW Malaysia upon its dealer network. Celebrated at the 2025 BMW Dealer Awards Night, this milestone extends Auto Bavaria’s record as the only dealership to maintain such consistent excellence since the award’s inception.

In addition to this achievement, Auto Bavaria emerged as the biggest winner of the night amongst all dealers, garnering 48 awards across 12 categories in its BMW, MINI and BMW Motorrad operations. These accolades span sales performance, aftersales service excellence, customer experience innovation, product specialist expertise and BMW Group Financial Services leadership. This unprecedented collection of honours underscores Auto Bavaria’s unwavering commitment to setting the gold standard at every customer touchpoint.

“We are incredibly honoured to receive the prestigious BMW Excellence Club Award for the 14th year in a row,” said Vi Thim Juan, Managing Director of Auto Bavaria. “This victory is a testament to the hard work, passion and dedication of our entire team. We owe our success to our loyal customers, whose trust and support drive us to continuously elevate our service standards.”

“Building on this legacy, Auto Bavaria is accelerating its strategic growth to redefine premium mobility in Malaysia,” he added. “We are expanding our dealership network alongside Retail.NEXT concept showrooms that merge cutting-edge design with personalised digital experiences. Beyond that, we are enhancing seamless digital transformation for greater ease and convenience, coupled with our relentless pursuit of unforgettable event experiences, from exclusive previews to motorsport-inspired driving programs. Every initiative reinforces our mission: to make exceptional ownership accessible, effortless and distinctly rewarding.”

With innovation and customer satisfaction at its core, Auto Bavaria remains steadfast in shaping the future of premium mobility, consistently demonstrating why it is  Malaysia’s most awarded and outstanding BMW dealership.

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