Motul Reignites the Thrill of Adventure in Asia with Launch of Power SUV

by drivingMotion
Motul Reignites the Thrill of Adventure in Asia with Launch of Power SUV
  • Motul’s latest Power SUV engine oil caters to both SUV and light vehicle owners
  • The lubricant will be available throughout APAC for diesel and gasoline engines
  • Available in a unique 7-liter pack size catering to full-sized SUVs

Motul Asia Pacific is thrilled to announce the launch of their latest product, the Power SUV – a 100% synthetic, high-performance engine oil specifically developed for modern Sports Utility Vehicles (SUV) engines. With the formulation of this innovative lubricant, the Power SUV strives to distinguish itself in a saturated industry by emphasizing its flexibility to be used in both diesel and gasoline SUV engines. Moreover, the Power SUV will provide an exceptional driving experience for SUV and light vehicle owners throughout Asia Pacific with a dynamic 7-liter pack size, making it suitable for most full-size SUVs.Through this new product offering, Motul continually strives to cater to its unique discerning customers in the region and provide a lubricant for every need, to make Motul the go-to choice for its consumers.

Engineered for performance, tailored for adventure

In order to distinguish itself in a highly competitive industry, this groundbreaking oil is designed to fulfill requirements for customers having a wide range of lifestyles and is well-suited for both SUVs and light vehicles. Formulated with advanced 100% synthetic high-performance technology, this revolutionary engine oil has been meticulously crafted to deliver exceptional performance and is equipped with various features and benefits. It has been designed to safeguard the engine and facilitate hassle-free maintenance, guarantee longevity, boost engine oil durability, and improve fuel economy. These remarkable attributes ensure smoother road trip adventures and daily drives, particularly to conquer unpredictable weather conditions and unfavorable road conditions throughout Asia-Pacific.

Unleashing maximum versatility

Motul is breaking barriers with the Power SUV, a product that truly stands out due to its versatility as it meets the demands of both practical and leisure purposes. Designed to fulfill the rigorous specifications of API SP and ACEA C3 certifications, this product is the perfect option for SUVs of any kind. Motul is proud to be working in close relation with OEM and automotive brands to understand the needs of their customers and also develop the Power SUV for it to be compatible with different car models. Moreover, the Power SUV will be available in two sizes: 1 liter and 7 liters, and offers adaptability with both gasoline and diesel engine options. The 7L bottle taps into the “utility” aspect of the SUV and accommodates the requirements of larger engine displacements of bigger vehicles, guaranteeing worry-free long journeys.

Redefining Adventures

The Power SUV engine oil is the ultimate choice for perceptive customers across APAC who relish embarking on extensive road adventures with their loved ones. This tailor-made lubricant provides unmatched benefits when it comes to reliability and performance. It provides superior detergency which helps maintain the engine’s cleanliness and keeps the vehicle running smoothly for long periods of time regardless of the heavy usage on off-road adventures. With tricky roads and ever-changing weather conditions, the performance delivery of the Power SUV becomes an indispensable asset, ensuring the SUV keeps going on all types of terrain and climates. Motul has remained committed in its 170-year journey to fulfill the mobility needs of passionate automotive users around the world and the Power SUV is yet another milestone in this journey to make Motul a partner to millions of adventure seekers globally.

Carlo Savoca | Chief Marketing Officer | Motul Asia Pacific

“Motul is excited to be unveiling our newest product, Power SUV, to APAC markets. As pioneers in our industry, we relentlessly strive to redefine excellence, and our commitment shines through the launch of the Power SUV – an extraordinary, 100% synthetic, high-performance lubricant meticulously crafted for SUV owners. This revolutionary product heralds a new era in the industry, designed to meet the diverse needs of SUV owners, seamlessly enhancing their daily commute and elevating their leisurely drives. Our company is dedicated to staying ahead of the changing needs of consumers in the Asia Pacific region and as we launch the Power SUV, Motul takes a significant step towards this goal.”

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