Between 1 May and 30 June 2019, Goodyear Malaysia ran its 2019 Ramadhan Raya Promo Campaign, which saw the participation of almost 4,000 entries from across the country. Among these participants, Shamsuddin bin Abdul Jalil was selected as the lucky person to walk away with the grand prize – a brand-new Honda City and a 10-year supply of Goodyear tyres.
The campaign was conceptualised in order to advocate being safe on the roads by replacing worn tyres with new reputable tyres, particularly when driving long distances during celebratory seasons. This echoes the concern that the Ministry of Works has for road safety, after releasing its findings that showed up to 10,000 accidents occur on the roads due to rethreaded tyres[1].
Chee Lip Choon, Sales Director of Goodyear Malaysia said: “The importance of car safety and tyre health cannot be downplayed. For this reason, we have made it our global commitment to encourage being safe on the road by closely monitoring the state of your tyres. We hope that our 2019 Ramadhan Raya Promo Campaign would have given many Malaysians the opportunity to purchase new tyres during the long drive home throughout the recent Hari Raya and help spread awareness on when and how to change your car’s tyres.”
The winner of the contest, Shamsuddin bin Abdul Jalil added: “This is the first time I have won a brand-new car through a contest! I still can’t believe it and cannot thank Goodyear enough for this, it is good to know that my practice of replacing worn tyres to Goodyear’s Assurance TripleMax 2 during the festive holidays paid off in the best ways – my family and I were kept safe and we even got a new car!”
[1] Retreads to blame for 10,000 crashes, Ministry of Works
