Selangor, 20 March 2025 – UD Trucks, a leading Japanese commercial vehicle solutions provider, together with sole distributor partner, Tan Chong Industrial Equipment Sdn Bhd (TCIE), recently hosted a Chinese New Year dinner event for customers, partners and dealers at TCIE’s newly-upgraded Batu Caves 3S Center (sales, service and spare parts). The event was held to celebrate two key milestones – UD Trucks turning 90 years old this year and the official opening of this aforementioned 3S Center after a comprehensive renovation and enhancement work.
Around 200 guests comprising customers, dealers, senior management and staff of UD Trucks Malaysia and TCIE attended the event and were feted to a lou sang dinner, 90th anniversary cake-cutting, ribbon-cutting and lion dance to officiate the opening of the upgraded 3S Center, video presentation showcasing the enhanced facilities and a tour of the center. Also on display throughout the event were the latest Euro 5 Quester and Croner trucks.
Steve Hedouin, Managing Director of Hub Malaysia, UD Trucks shared, “This year marks 90 years of innovation in transport solutions for UD Trucks since it was founded in 1935 by Kenzo Adachi. The journey to this anniversary milestone has taken us from our humble beginning of developing our first diesel engine to our current focus on decarbonization and a commitment to making life better for people and the planet through innovations for smart logistics. In Malaysia, we are honored that more than 45 years out of UD Trucks’ 90-year existence today has been built with the support of a solid partner, TCIE.
“Ever since our partnership started in 1978, we have indeed achieved great strides together, especially in the recent decade through the offering of new innovations of our renowned heavy-duty Quester, medium-duty Croner and light-duty Kuzer trucks in this market. The opening of TCIE’s upgraded Batu Caves 3S Center is one of many significant milestones that reflect our shared commitment in providing the best quality transport solutions and services to customers.”
Hedouin further said that UD Trucks aims to continue to deliver transformative innovations and solutions for smart logistics to help their customers become more efficient and resilient in this rapidly changing industry landscape, and to contribute towards environmental sustainability.
Meanwhile, Loh Thim Choy, Senior General Manager, TCIE echoed in his speech at the event, “We are proud to celebrate the 90th anniversary of UD Trucks and to underline our commitment to continuously deliver exceptional products and services to our customers with this much-anticipated opening of our upgraded Batu Caves 3S Center. This center has gone through a thorough and major upgrading, and it truly demonstrates our strong dedication in enhancing customer experience and the efficiency of their business, as well as our own operations.”
The Batu Caves 3S Center, which also serves as the location for TCIE’s headquarters, now offers improved customer engagement experience, engineering and technical assistance for breakdown and maintenance, and a 24-hour breakdown service support.
Customers and drivers who visit the center will now be welcomed by four reception counters to reduce waiting time. In addition, a comfortable and cozy lounge area that serves light beverages provides a restful environment especially for drivers, while they wait for their vehicles to get inspected or serviced.
On the technical support front, this upgraded 3S Center also now boasts 28 service and repair bays compared to 14 bays previously. Traffic work flow is also more streamlined as 14 bays are dedicated for light commercial vehicles and the other 14 bays are for medium and heavy commercial vehicles. There is also a newly-built service pit for the technical team’s easy access to the undercarriage, thus providing them with better work efficiency. Other amenities include dedicated rooms for engine overhaul, special tools and a full inventory of spare parts.
Loh further said, “We believe we will be able to foster closer ties with our valued customers by providing them with a more accessible and modern space for interaction, as well as expanded technical facilities to better support the operation of their fleet. Customers do not just need products, they also need a true partner for all-round support, from one who is always ready, reliable, and committed to provide the solutions for their challenges and help them achieve success. That’s why TCIE is proud to stand by our promise of always being on call, on time, every time.”
“Although we are pleased with the achievements for this Batu Caves 3S Center, the journey doesn’t stop here as we plan to upgrade several other dealership centers. Also, we have plans to expand our dealership network and include new centers in Klang and other key locations to further strengthen our reach to customers. This year will definitely continue to keep us busy,” he concluded.
