Kuala Lumpur, 24th July 2024 – MINI Malaysia recently introduced its first cohort of MINI Geniuses in Malaysia, with six MINI Geniuses trained and deployed successfully to six different dealerships, increasing the touchpoints and personalised care for MINI customers.
Benjamin Nagel, Managing Director of BMW Group Malaysia said, “We understand that for some, purchasing a new vehicle is a deeply personal experience. With MINI Geniuses, our current and future MINIacs will be able to receive expert guidance and personalised attention, ensuring they fully understand each feature and function of their dream MINI vehicle. We believe this tailored assistance not only helps them make informed decisions, but also fosters a deeper connection with their MINI. From the start of their MINI journey, customers can truly experience BIG LOVE through these dedicated interactions.”
MINI Geniuses are carefully selected, and rigorously trained by the BMW Group Regional Training Centre in Cyberjaya, with the aim of bringing the MINI customer experience to the next level. MINI Geniuses expertly navigate the retail complexities of today, leveraging their passion for new media and modern technologies to provide MINI customers a pressure-free sales environment. Their role complements that of a Sales Advisor by focusing on acquainting customers with every aspect of the MINI portfolio, from conducting needs analyses and product presentations, to facilitating test drives.
The key dealerships where the first batch of MINI Geniuses were deployed to are Auto Bavaria Ara Damansara, Auto Bavaria Kuala Lumpur, Auto Bavaria Balakong, Auto Bavaria Tebrau, Wheelcorp Premium Setia Alam and Ingress Auto Bangsar.
