KUALA LUMPUR – Mercedes-Benz Malaysia concluded its fourth installation of the annual Mercedes-Benz Fashion Week KL 2022 (MBFWKL) themed, “Electrifying Sustainability”. MBFWKL 2022 was a resounding success yet again with some of the biggest and upcoming names in the local and regional fashion industry featuring designers such as Carven Ong, Justin Yap, Joe Chia and many more.
Sagree Sardien, CEO & President of Mercedes-Benz Malaysia & Head of Region, South East Asia II said “Over the years, our MBFWKL event is an establishment of how design features as a nucleus in both fashion and the automotive world, and therefore it is only natural for us to move towards co-creating sustainability together in a creative and emotive manner . This is in line with our global commitment to go carbon neutral by 2039 as well as our commitment to fashion which spans over 20 years in the international arena. Through our ‘Sensual Purity” designs and innovative technology, we want to create an emotional experience when it comes to luxury and sustainability.”
Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz Malaysia said “Design is deeply rooted in our core and so is sustainability. With our newly launched EQ range and our global commitment to lead in electric, it is amazing to see how these designers drew inspiration from our EQ models and is also leading sustainable change in the fashion industry without compromising the unique emotional and sensual appeal. We also want to continue creating a platform for budding designers through our Fashion Futures initiative and to further drive sustainable change.”
MBFWKL continues to serve as a platform for upcoming and seasoned designers to showcase their collections and inspirations through the Fashion Futures Design competition. This year, five designers were handpicked and required to produce four set of original ready-to-wear looks and had to incorporate sustainability in their final collection where they were judged by a panel of renowned industry professional. The winner of the Mercedes-Benz Fashion Week KL 2022 Fashion Futures design competition will be sent for an all-expenses-paid trip to attend an international Mercedes-Benz Fashion Week event. Besides being able to mingle with renowned international designers, the winner will also be able to gain exposure and insights on the fashion industry.
Mercedes-Benz design philosophy – Sensual Purity
Mercedes-Benz has an integrated approach when it comes to design as an essential basis to showcase both the product and brand to perfection to create an elevated experience for customers. The design philosophy of Sensual Purity since 2009 has continuously evolved and encapsulates an essential aspect of product designs – the bipolarity of intelligence and emotion. It is the transformation of traditional luxury to modern age interpretations, making it fascinating, tangible and above all, desirable.
Committed to the sustainable future of luxury design, Mercedes-Benz proactively works to future-proof the responsible growth of its fashion partnerships. Highlighting best practices and aligning itself with creatives that reflect and champion values such as outstanding and intuitive design, creativity, and innovation. Through its Mercedes-Benz Fashion programmes and creative collaborations, the automobile manufacturer has supported nearly 170 designers in over 30 platforms around the world, including Milan, London, New York, Beijing, Australia, Prague, Istanbul, Berlin and Accra, leading a responsible future in fashion.
The MBFWKL 2022 was held at Zepp Kuala Lumpur and took place over three days in the heart of the city and attended by over 1,000 guests ranging from local designers, celebrities and socialites, fashion muses, key opinion leaders, alongside fashion-forward customers and fans of Mercedes-Benz.
For more information on Mercedes-Benz Fashion Week Kuala Lumpur 2021, visit www.mbfw-kl.com/
