Hong Kong, 2 October 2025 – Carro, Asia Pacific’s leading and fastest-growing online automotive platform, is pleased to announce that Hong Kong’s TV King, Moses Chan, is its latest Celebrity Ambassador.
A beloved figure in Chinese television and film, Moses has appeared in over 60 television series and films, and remains a trusted voice for leading brands and consumers in China, Singapore, Malaysia and beyond. From winning popularity awards for his iconic characters to taking on difficult roles, Moses has proven how hard work and trustworthiness pays off, as he continues to expand his range and influence as a celebrity.
“Moses Chan reflects Carro’s spirit with his enduring popularity, legacy, and confidence. He is a trusted figure in Hong Kong and is well-loved by the public and brands – both at home and abroad. This is a reflection of his unyielding popularity even after 25 years in showbiz,” says Carro Hong Kong CEO Garry Yu. “We are so delighted to welcome him onboard to the Carro family and are looking forward to achieving new milestones together.”
Moses Chan will make his inaugural appearance as Carro’s Celebrity Ambassador in the form of a 15-second ad with Carro’s mascot ‘Car Lou’ , whose moniker is a wordplay on the company’s name, highlighting the brand’s car buying and selling capabilities in a catchy jingle.
The ad campaign also includes ‘ding ding’ tram ads featuring Moses Chan which will run across Hong Kong Island in October.
“I am incredibly honoured to be Carro’s first Celebrity Ambassador,” says Moses Chan. “This is such an exciting opportunity for a car enthusiast like me and I look forward to the many possibilities together.”
Known to be a car enthusiast, Moses has always been particular about the car he drives – from performance to condition – no matter if it’s a family ride or a sports car.
“I’m impressed by how Carro places such high standards for their in-house inspection and refurbishment processes,” says Moses. “Each Carro Certified car must pass their strict 160-point inspection before they can be considered ‘As Good As New’, and they’re truly able to give me and my family peace of mind when we drive a Carro Certified car. Plus, they’re the expert when it comes to all things automotive – from buying and selling to servicing, financing and insurance – that’s why I, and many customers across Asia Pacific, trust them.
Carro’s signature 160-point inspection has been a mainstay in every market that they are present in. This rigorous in-house inspection is backed by proprietary technologies and AI capabilities – Computer Visioning that can detect even the slightest exterior damage through images and Acoustic Engineering that can identify and diagnose engine troubles with just a sound recording. These technologies enhance efficiency and quality of our inspections, allowing our expert technicians and mechanics to focus on delivering vehicles that meet world-class standards, that are clean, safe, and ‘As Good As New’.
Carro is currently present in 7 markets, generating over S$1 billion in revenues with an current EBITDA run-rate of over S$70 million. Following its entry into Hong Kong in 2024, the unicorn has been focused on delivering its promise of being the most trusted option in the used car industry in Hong Kong, with the commitment to deliver quality Carro Certified Pre-Owned cars that are ‘As Good As New.
Carro Co-founder and CEO Aaron Tan says “Our investment in technology and commitment to quality and transparency is our way of telling customers that we’re here for the long haul. At the end of the day when it comes to buying and selling cars, we want our customers to say: our choice is Carro.”
Watch the brand film on Carro’s YouTube and social media platforms on 3 October, and catch Carro’s ‘ding ding’ trams ads featuring Moses Chan in action until 25 October.
