Kuala Lumpur, 8 October 2024 – BYD Auto Industry Co., Ltd. held an official signing ceremony of the Denza Importation & Distribution Agreement at Sunway Resort Hotel earlier today where Sime Darby Auto Imports Sdn. Bhd. has been appointed as the official importer and BYD Malaysia Sdn. Bhd. as the official distributor for Denza, a premium sub-brand by BYD, in Malaysia. This marks a new journey and further enhances the relationship between BYD and Sime Darby as a group, expanding the partnership with the latter as an official importer.
This signing will be the first step for Denza entering into Malaysia. The luxury electric vehicle sub-brand of BYD, is set to bring a new dimension to Malaysia’s EV market with premium cutting-edge technology, features and driving experience. Through Denza, BYD aims to provide Malaysians a more diverse, innovative and premium EV experience.
Mr. Liu Xueliang, General Manager of Asia-Pacific Auto Sales Division at BYD, shares, “We are excited to partner with Sime Darby Auto Imports to bring Denza to the Malaysian market, marking a significant milestone for BYD in our journey to expand our electric vehicle offerings in Southeast Asia. Being at the forefront of innovation, we are proud to bring our advanced EV technology to Malaysia where the appetite for sustainable mobility continues to grow. With Denza, we will be able to offer our customers a better experience through our premium technology and features within the EV industry. We believe Denza will redefine the premium EV experience and set new standards for Malaysian drivers.”
Mr. Dennis Ho, Managing Director, Assembly and Strategic Businesses at Sime Darby Motors, added: “This official signing marks a momentous milestone for us as we venture into a new partnership with BYD Auto Industry and BYD Malaysia. Through this, we look forward to forge a stronger partnership with BYD, expanding our presence in the EV market while diversifying Sime Darby’s EV portfolio. We are committed to a pivotal role in accelerating the growth of electric vehicles in Malaysia and we believe that bringing in Denza will be a significant part of this journey.”
Mr. Eagle Zhao, Managing Director of BYD Malaysia Sdn. Bhd., highlighted the brand’s commitment to enhancing Malaysia’s EV landscape.
“BYD’s mission has always been to make electric vehicles accessible to more people, and with the introduction of Denza, we are offering Malaysian drivers a premium choice that embodies both luxury and sustainability. The rapid adoption of EVs in Malaysia is a testament to the country’s progress in embracing a cleaner, greener future. We are proud to play a part in this transformation, expanding our diverse offerings and innovative solutions that meet the needs of a new segment of drivers,” he said.
