Kuala Lumpur, 9 July 2025 – After pioneering the EV insurance initiative for Malaysians, Liberty General Insurance Berhad (Liberty) has won the award for Digital Insurance Initiative of the Year – Malaysia at the prestigious Insurance Asia Awards 2025. The product, InsureMyTesla, was recognised for its customer-centric approach specifically for Tesla vehicles, reflecting the future of local EV coverage.
Representing a major step forward in EV insurance, InsureMyTesla offers Tesla owners a seamless solution and tailored protection that complements the Tesla ownership experience. According to Liberty General Insurance’s Chief Executive Officer, Puneet Pasricha (Pasha), the award validates Liberty’s commitment to delivering customer-first solutions grounded in innovation and sustainability.
“Winning Digital Insurance Initiative of the Year for InsureMyTesla at this year’s Insurance Asia Awards is a proud milestone for us,” said Pasha. “It reinforces our mission to make insurance more accessible, inclusive, and relevant for the fast-growing EV community in Malaysia.”
The comprehensive, fully digital package is designed to meet the unique needs of Tesla owners in Malaysia, giving them greater peace of mind. It provides custom coverage for electric charger, alongside the essential protections like 24/7 unlimited mileage towing assistance in case of running out of battery, key repairs and replacements, and warranty for workmanship on authorised repairs.
Since its launch, InsureMyTesla has raised awareness among current and prospective Tesla owners about the availability of a convenient, digital-first insurance solution for electric vehicles. In turn, the Insurance Asia Awards recognised Liberty’s initiative for efficiently meeting the demands of Malaysia’s growing EV ecosystem.
“We are truly grateful for this recognition,” Pasha added, “It fuels us forward to invest in innovation that meets the evolving lifestyles of Malaysians, from traditional vehicles to EVs and beyond. Customers can also look forward to more enhancement to the InsureMyTesla product, which will offer an even better experience.”
The Insurance Asia Awards 2025 is a prestigious event celebrating excellence in the insurance industry in the Asia Pacific region. This year proudly marks its 10th anniversary—a decade of spotlighting companies that have pushed the limits of innovation, significantly impacting customers and the sector.
Liberty’s recognition as Malaysia’s Digital Insurance Initiative of the Year is more than an award—it’s a reaffirmation of its mission to make insurance smarter, simpler, and more inclusive. As mobility evolves, Liberty will continue to lead with digital innovation that meets the changing needs of drivers today and tomorrow.
For more information about Liberty General Insurance Berhad and its services, please visit www.libertyinsurance.com.my.
