Lazada First eCommerce Platform to Collaborate with MIROS on Child Restraint System Awareness

• Lazada inks MoU with MIROS to raise awareness on importance of Child Restraint System (CRS) in reducing road fatalities.
• Lazada introduces the Car Seat Assurance programme for CRS products compliant with United Nations’ (UN) ECE R44/04 and ECE R129 specifications.
• Curation of over 40 product models from 6 local and international CRS brands with UN regulation credentials.

Leading eCommerce platform Lazada Malaysia has entered a Memorandum of Understanding (MoU) with the Malaysian Institute of Road Safety Research (MIROS) to raise awareness on the importance of child restraint systems (CRS) in reducing road fatalities. As part of the initiatives under the MoU, Lazada Malaysia has launched its Car Seat Assurance programme – a curation of CRS products on LazMall that meet the United Nations’ ECE R44/04 and ECE R129 specifications. This comes ahead of the enforcement of the use of child restraint systems (CRS) beginning 1 January next year.

Front row; left to right: Kevin Lee, Chief Business Officer, Lazada Malaysia, and Dr. Siti Zaharah Ishak, Director General Malaysian Institute of Road Safety Research (MIROS) at the MoU signing ceremony to raise awareness on the importance of Child Restraint System (CRS) in preventing road fatalities. Back row; left to right: Shahrul Shaari, Public Policy and Government Affairs Vice President, Lazada Malaysia; Dato’ Haji Kamarudin bin Jaffar, Deputy Minister of Transport; and YBhg. Datuk Suret Singh, Chairman of MIROS.

The MoU was signed by Kevin Lee, Chief Business Officer, Lazada Malaysia and Dr. Siti Zaharah Ishak, Director General, MIROS and witnessed by Dato’ Haji Kamarudin bin Jaffar, Deputy Minister of Transport.

“We are honoured to kickstart a long-term relationship by working closely with MIROS on this collaboration. Through Lazada’s Car Seat Assurance programme, we are able to make regulation-compliant CRS products more accessible to mums and dads out there to protect their little ones. Safety should not be a luxury, and our selection of curated car seats at varying price points provides an assortment of options for individual needs at all stages of growth. This will also help facilitate the adoption of CRS use and reduce the number of fatalities involving children,” said Kevin.

“We are delighted to have Lazada onboard to carry out this initiative which will contribute to the government’s objectives to reduce serious road traffic injuries and fatalities. Through the Lazada Car Seat Assurance programme, we hope to educate more parents on the importance of CRS use and choosing the appropriate CRS for their children which meets the requirements detailed in the Guidelines for Child Restraint System in Malaysia. We also need to change the perception that regulation compliant car seats are unaffordable and make it easier for Malaysians to purchase car seats from wherever they may be and accessible throughout Malaysia,” said Dr. Siti.

Car seats under this programme can be identified via the Lazada Car Seat Assurance icon, authorized for use only for product models that have undergone a thorough selection process. Lazada assures that each car seat bearing this icon are sold by Sellers who have submitted to Lazada copies of UNR44 or UNR129 certificates (which are strict and comprehensive sets of child car seat safety regulations by the UN) as well as crash test reports. This product documentation has also been submitted to MIROS for further evaluation as part of an ongoing process to ensure that product safety is not compromised.

Currently, over 40 product models from 6 local and international brands on LazMall carry the Lazada Car Seat Assurance icon, with prices ranging from RM100 to RM 1,599.

The 6 local and international CRS brands covered under the Lazada Car Seat programme are: