Cycle & Carriage Bintang Berhad’s (Cycle & Carriage) – Exceptional Journeys campaign has won industry recognition at the 2019 Malaysia PR Awards.
Titled ‘Exceptional Journeys by Cycle & Carriage’, the entry, submitted by Centriq PR in the
corporate branding category, bagged the Silver award at the awards presentation held recently.
“A public relations programme is only successful when it is a strategic function at the core of
an organisation. We are delighted that Cycle & Carriage shares this view. The award received
is a testament to teamwork, dedication and passion of the account team, both consultancy
and client side, towards enhancing the overall experience for customers, partners,
shareholders, employees and the community Cycle & Carriage engages with. We thank
everyone who played a role in this,” said Centriq PR Managing Director, Jacqueline Arnold.
Amidst an overall challenging market outlook and intense competition in the premium segment,
Cycle & Carriage identified an opportunity to rejuvenate its brand position leading up to its
120th anniversary. With a PR strategy to communicate its ‘Exceptional Journeys’ brand
promise, Cycle & Carriage engages various stakeholders to raise its profile, demonstrating
investment in its people, sites and systems in a challenging market.
Applauding the team for their success, Cycle & Carriage CEO, Wilfrid Foo, said, “The core of
our business has always been about creating Exceptional Journeys for people. As we
celebrate our 120th anniversary, we want to demonstrate our continued commitment towards
delivering an overall automotive experience, driving the transformation of the automotive-retail
and customer experience circuit to the Malaysian market. This award speaks volumes of the
work done. Congratulations to the team!”