Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia together with Naza Euro Motors Sdn Bhd, the official distributor for Citroën in Malaysia, extends its network reach to the northern region with the launch of a new bi-marque Peugeot and Citroën 3S dealership in Alor Setar, Kedah. This new outlet will provide customers up north with Peugeot and Citroën sales, service and spare parts facilities.
“The launch of this new bi-marque Peugeot and Citroën Alor Setar outlet is the continuation of our expansion plan to increase our network and reach in Malaysia. This also ensures that we are able to cater to the needs and demands of our customers at an accessible location,” said Dato’ Nik Hamdam, Deputy Group CEO of Automotive Group, Naza Corporation Holdings.
The new Peugeot and Citroën Alor Setar outlet is furnished with a showroom that can display up to 8 cars. A total sum of RM2 million was invested into this Peugeot Citroën outlet which features a family lounge and customer lounge with Smart TVs, private lounge and a cafe corner. This 3S outlet measuring 15,000 square feet has the capacity to service an average of 200 to 250 cars per month with its five hoist bays.
Unique to the bi-marque outlet is the full implementation of the new Peugeot and Citroën showroom concept – Peugeot Bluebox and Citroën La Maison. The Peugeot Bluebox concept aims to introduce customers to an immersive Peugeot experience that is modern and upmarket while the Citroën La Maison offers customers an interactive and fluid experience inspired by its warm and contemporary living space.
“We are confident of meeting the expectations of the Alor Setar and overall Kedah market, as the team have been extremely committed on the implementation of the two holistic concepts from Peugeot and Citroën which is sure to add to the brand ownership experience,” added Dato’ Nik Hamdam.
Located at 97 M&N, Batu 1 1/4 Mergong, Seberang Jalan Putera 05150 Alor Setar, Kedah, customers are encouraged to view the impressive Peugeot and Citroën line up, the Peugeot 3008 SUV PLUS and Citroën C3 Aircross SUV. The showroom is open daily from 9:00am to 6:00pm on Mondays to Saturdays and closed on Sundays and public holidays.