Providing a one-stop solution for business partners and customers through modern-looking visual guidelines as well as attractive trade programmes, offers, and rewards
KUALA LUMPUR, July 29, 2019 – Chevron Malaysia Limited, which operates the Caltex® brand in Malaysia, today officially launched its Caltex® Havoline® autoPro workshop programme. Through this programme, Caltex®’s reputation as an industry leader will bring further assurance to customers, while a professional-looking setup will make them feel welcomed the moment they arrive at the workshop. Having yet another avenue to get their cars serviced with Caltex® Havoline® products also brings added convenience to the everyday driver.
The Caltex® Havoline® autoPro workshop programme is tailored for quick-lube automotive business partners who wish to expand their businesses and gain credibility as a preferred operator. The comprehensive programme, unveiled at Osaga Service Centre, one of the first partner workshops to adopt the programme, is designed to offer the right expertise and resources needed to develop and protect businesses.
To seamlessly protect what matters, the core of the Caltex® Havoline® autoPro workshop programme are five key pillars, all of which are planned with specific objectives in mind and to serve and deliver the most effective results and help improve the capabilities of partner workshops.
Programme benefits include:
- Flexible entry criteria for prospective workshop partners with a lower volume target, and shorter-term commitments
- More comprehensive programme that now includes training, incentives, and business development funds
- Refreshed image standards
Partner workshops are qualified by the scale of Caltex® products sold, among other criteria. Top partner workshops will receive the full Caltex® Havoline® autoPro branding and programme offerings.
Speaking at the launch was Najam Shamsuddin, Area Business Manager, AP Cluster, Chevron Lubricants, “We are proud and excited to bring more value to our business partners and end users through the Caltex® Havoline® autoPro workshop programme. Our fuels and lubricants have been proven throughout the years as products that meet and exceed consumers’ expectations. Now, we are embarking on a journey to build a strong brand image for our partner workshops without the franchisee or royalty fees while gaining the expertise and resources to grow and protect their businesses.”
“We are extremely delighted to be one of the first workshops to join the Caltex® Havoline® autoPro workshop programme as it shows the trust that Caltex® puts into our partnership. Being a firm believer in the innovation behind the Caltex® Havoline® products has only allowed us to serve customers better and contribute to the longevity of their vehicles. So much so that we encounter new generations of families returning to Osaga to service their vehicles,” said Yap Wai Ching, Service Manager, Osaga Service Centre.
Being a multi-generational product is not new to Caltex®. One of the earliest partner workshops to collaborate with Caltex® is Kian Ann Car Service Centre in Setapak, who has now collaborated with Caltex® for more than 30 years. Currently helmed by its second-generation owner, Edmund Tan, the Caltex® Havoline® autoPro workshop programme will only better enhance their offerings to their loyal customers.
“I remember how Caltex® was already a firm supporter of our business back when my father started the workshop in 1989. Throughout the years, and with the help of Caltex®, we’ve not only been able to provide the best services for our customers, but also educate them on the importance of using the right kinds of products for their cars that will only enhance engine durability and maximise fuel economy,” Edmund said.
“We have fond memories of the workshop – from learning about cars and their engines, and meeting life-long customers who have turned into close friends; Caltex® has been with us throughout and never fails to assist us in providing the best products and services that meet our customers’ different needs. We will definitely be collaborating with Caltex® for many more years to come,” he continued.
“The success of our partner workshops are vital to us at Caltex®. Both Osaga Service Centre and Kian Ann Car Service Centre are just some of the multi-generational businesses that demonstrate the efficacy of our collaborations. With the new Caltex® Havoline® autoPro workshop programme, partner workshops can be assured that they can continuously provide customers with quality products and services,” Najam concluded.
To celebrate the launch of the Caltex® Havoline® autoPro workshop, Caltex® will be running a special promotion for the first 100 customers who register to get their car serviced at Osaga Service Centre, located in Kajang, beginning 29 July 2019.
- The first 50 customers who register will receive FREE labour charge for basic oil change and Techron® Concentrate Plus worth RM100
- Subsequent 50 customers stand to receive FREE labour charge for basic oil change worth RM50
 Terms and conditions apply. While stocks last.