KUALA LUMPUR, 20 JUNE 2019 – MICHELIN, the world’s leading tyre company, has recently unveiled the MICHELIN Energy XM2+ with the tagline: “Your Stopping Superpower”. Targeting young and budget-conscious consumers who look for the tyre with safety and performances that last, the MICHELIN Energy XM2+ is the ideal fitment for small- and mid-size passenger cars. Developed to outperform its previous generation in wet braking, the MICHELIN Energy XM2+ offers ultimate safety – both when new, and throughout its useful life.
Managing Director of MICHELIN Malaysia, Singapore, Indonesia and Brunei, Mr. Pascal Nouvellon said “The MICHELIN Energy XM2+ improves on its predecessor – MICHELIN Energy XM2, which has been a leading mass-market tyre for 8 consecutive years – in various aspects. Its performance is made to last. Indeed, the tyre’s “Stopping Superpower” is preserved at a high level, even when the tyre has been used for a long time. As its advertising campaign goes, MICHELIN Energy XM2+ is like a “Stopping Superpower” keeping consumers safe and confident on the road, time after time.”
With a new full-silica rubber compound, the MICHELIN Energy XM2+ provides shorter wet braking distances by 1.5 meters when new, and by 2.6 meters when worn, compared to the average of other premium tyre manufacturers*. The tyre also offers longer mileage that outlasts other premium tyre manufacturers** by 25%.
“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the MICHELIN Energy XM2+ versus its predecessor. The tyre also maintains the Green ‘X’ marking of its predecessor, indicating optimized fuel savings. We hope the combination of enhanced safety and superior value-for-money will particularly appeal to the younger consumers,” added Nouvellon.
In Malaysia, the new MICHELIN Energy XM2+ is now available at TYREPLUS and all MICHELIN authorized dealers across the nation in 32 sizes, from 14- to 16-inch diameter. For more information, please visit www.michelin.com.my.
*Wet braking test 80 to 0 kph, conducted by TUV Rheinland Thailand Ltd (an independent 3rd party), on Michelin’s request, in Nov 2018 at Nongnooch Garden Chonburi, Thailand, on dimension 205/55R16 on Toyota Altis. Comparing NEW and WORN MICHELIN Energy EXM2+ versus four other brands of tyres (figures represent the average of 4 other premium brands). Reference: TUV Rheinland Thailand Ltd, Technical Report No. 1203058671 001 and 002. WORN condition: tyres tested at 2mm remaining tread depth.
** Longevity test conducted by China Automotive Technology and Reseach Center Co.,Ltd (CATARC) (an independent 3rd party), on Michelin’s request, in September 2018 in TianJin, China, on dimension 205/55 R16 91V on VolksWagen GOLF7 comparing MICHELIN Energy XM2+ versus Premium Competitors (figures represent the average of 5 other premium brands). Longevity test run in average real usage with 20,000 km run and estimated longevity at the depth of Tread Wear Indicator.