Volvo Trucks Emphasizes Safety First with Long-term Campaign for Public and Truck Drivers

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Nurhafizah Taat, CRM Manager, Volvo Trucks Malaysia demonstrating the Stop, Look and Wave gesture to the children

Nurhafizah Taat, CRM Manager, Volvo Trucks Malaysia demonstrating the Stop, Look and Wave gesture to the children

Shah Alam, 23 August 2016 – Volvo Malaysia Sdn Bhd (Volvo Trucks) today reinforced their long-term commitment to national road safety by further promoting their “Know Your Blind Spots” and “Stop, Look & Wave” initiatives, which aim to create awareness on keeping safe when driving or facing large trucks on the road.

Launched at Volvo Trucks’ recent Fuelwatch Challenge, the company showcased both initiatives to participants and spectators at the inaugural Lafarge Malaysia Berhad Truck Driving competition. The competition, held at the MAEPS and organised in collaboration with Volvo Trucks, focuses on developing competent drivers by providing them technical skills and inculcating safe driving behaviour.

Shamsul, Volvo Trucks Driver Trainer and Safety Ambassador of Volvo Trucks Malaysia, showing the children and parents the blind spots with a miniature truck

Shamsul, Volvo Trucks Driver Trainer and Safety Ambassador of Volvo Trucks Malaysia, showing the children and parents the blind spots with a miniature truck

The “Know Your Blind Spots” campaign and its corresponding activities look to create awareness among road users and truck drivers on identifying blind spots and practicing proper road etiquette. It aims to provide drivers information on road rules, safe driving knowledge and ways to avoid blind-spot crashes while encouraging them to take more notice of other road users.

The campaign also educates all other road users on the steps required to manage and reduce their own personal risk by understanding the blind spots around a truck.

“Stop, Look & Wave” activities, on the other hand, are geared towards raising children’s awareness on behaving safely in traffic via the use of specially developed training kits. Part of the Volvo Group’s global campaign, the initiative offers interactive training and user material for children as well as educators, youth group leaders, police officers and other people who work with children.

“The word safety is built into our brand heritage and culture – it is part of our Volvo DNA,” said Mats Nilsson, Managing Director of Volvo Malaysia Sdn Bhd. “We believe that prevention is better than anything, thus, apart from building the safest trucks, we also promote initiatives such as ‘Know Your Blind Spots’ and ‘Stop, Look & Wave’ to create awareness and educate the public about road safety.”

When in the presence of a large truck, children should wave to the truck driver to tell him where they are as there are blinds spots around the truck

When in the presence of a large truck, children should wave to the truck driver to tell him where they are as there are blinds spots around the truck

He added that Volvo Trucks had interacted with numerous truck drivers over the years. These drivers, he said, frequently commented on how vehicles cut out in front of their trucks without being aware of the presence of blind spots. Frequent communication with and feedback from these drivers gave birth to collaboration with a truck group called ‘Trucks and Buses Community of Malaysia’, who share the same concerns on safety and have extended much support by becoming Volvo Trucks Safety Ambassadors.

“When an accident happens, trucks drivers are always blamed,” continued Mats. “We decided to champion their cause via our ‘Know your Blind Spots’ campaign, which has received strong support from SPAD, JPJ and MIROS.

“The objective of this initiative is to remind truck drivers as well as the public on the existence of blind spots and how it is the responsibility of each and everyone of us to play our part in keeping roads safe for all users.”

A Volvo Trucks Malaysia representative teaching the children to wave to the truck driver for his attention, to tell him to be mindful of their presence

A Volvo Trucks Malaysia representative teaching the children to wave to the truck driver for his attention, to tell him to be mindful of their presence

The winner of the recently concluded Fuelwatch Challenge, 38-year-old Zulkifli bin Saad of Prifaria Sdn Bhd, agrees.

“Both Fuelwatch and Volvo Trucks ‘Know Your Blind Spots’ has taught me the importance of road safety and how everyone has a responsibility to keep each other safe on the roads. These events have helped me further understand and be more conscious of my surroundings when sharing the road with other users,” said Zulkifli.

The Lafarge Truck competition revved-off July 18 in Perak before moving to Selangor on July 20 and Johor on July 24. A total of 23 Lafarge drivers used Volvo trucks to show off their safe-driving skills and abilities in front of competition judges comprising official Volvo Group trainers.

For more information, you can reach Volvo Trucks Malaysia Customer Service Centre at 012-3731030 / 019-2401030 or visit the official Volvo Trucks Malaysia Facebook page at www.facebook.com/VolvoTrucksMalaysia

The excited children get a feel of the truck cabin after the safety activities of Know Your Blind Spots and Stop, Look and Wave by Volvo Trucks Malaysia

The excited children get a feel of the truck cabin after the safety activities of Know Your Blind Spots and Stop, Look and Wave by Volvo Trucks Malaysia

Children queuing up to get on the truck after the safety activities

Children queuing up to get on the truck after the safety activities

- (L-R) Shamri Lai, Health, Safety and Environment Manager, Logistics, Lafarge Malaysia Berhad; Datuk Roslan Eusoff, Deputy Director General, JKJR; Thierry Legrand, President and CEO, Lafarge Malaysia Berhad; Puah Khalidah Mustafa, Managing DIrector, SIRIM QAS International Sdn Bhd; Professor Dr Wong Shaw Voon, Director-General, Malaysian Institute of Road Safety Research (MIROS); Suzanne Ooi, Vice President of Marketing, Volvo Malaysia Sdn Bhd; Rey Cervera, Vice President, Logistics & Procurement, Lafarge Malaysia Berhad; Syed Muhammad Syed Nadzir, Public Affairs Director, Lafarge Malaysia Berhad with the children at the Lafarge's 12th Drivers Safety Day

– (L-R) Shamri Lai, Health, Safety and Environment Manager, Logistics, Lafarge Malaysia Berhad; Datuk Roslan Eusoff, Deputy Director General, JKJR; Thierry Legrand, President and CEO, Lafarge Malaysia Berhad; Puah Khalidah Mustafa, Managing DIrector, SIRIM QAS International Sdn Bhd; Professor Dr Wong Shaw Voon, Director-General, Malaysian Institute of Road Safety Research (MIROS); Suzanne Ooi, Vice President of Marketing, Volvo Malaysia Sdn Bhd; Rey Cervera, Vice President, Logistics & Procurement, Lafarge Malaysia Berhad; Syed Muhammad Syed Nadzir, Public Affairs Director, Lafarge Malaysia Berhad with the children at the Lafarge’s 12th Drivers Safety Day

Professor Dr Wong Shaw Voon, Director-General, Malaysian Institute of Road Safety Research (MIROS), waving back to the children during the "Know Your Blind Spot" and "Stop, Wave & Look" activities

Professor Dr Wong Shaw Voon, Director-General, Malaysian Institute of Road Safety Research (MIROS), waving back to the children during the “Know Your Blind Spot” and “Stop, Wave & Look” activities

Apart from children, participants and parents at the 12th Drivers Safety Day took part in the safety activities organised by Volvo Trucks Malaysia

Apart from children, participants and parents at the 12th Drivers Safety Day took part in the safety activities organised by Volvo Trucks Malaysia

Participants queuing up to register for the "Know Your Blind Spots" and "Stop, Wave & Look" activities by Volvo Trucks Malaysia

Participants queuing up to register for the “Know Your Blind Spots” and “Stop, Wave & Look” activities by Volvo Trucks Malaysia

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