Mercedes-Benz Hap Seng Star’s 8th Autohaus Launched In Malaysia

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  • Mercedes-Benz Hap Seng Star Bukit Tinggi Autohaus is Hap Seng Star’s fifth Autohaus in Klang Valley.
  • New full-fledged 3S centre enhances coverage for customer care and convenience in Klang.
  • Mercedes-Benz Malaysia ramps ups its efforts in delivering the Best Customer Experience by enhancing its touchpoints in the central region.

Hap Seng Star continues to expand Mercedes-Benz premium service and sales coverage into the Klang Valley with the fifth Mercedes-Benz Hap Seng Star Autohaus in Klang Valley. (from left) Mercedes-Benz Malaysia (MBM) Vice President, Sales & Marketing, Mercedes-Benz Cars, Mr Mark Raine; Vice President, After Sales, Mercedes-Benz Cars, Mr Heinrich Schromm; President and CEO, Dr Claus Weidner; Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend; Hap Seng Star Sdn Bhd, National After Sales Director, Mr Tan Chee Hock (陈志福); General Manager, Passenger Cars, Mr Sunny Tan Boon Teck (陈文德); and General Manager, Finance and Administration, Dato’ Alex C.S. Wong (拿督黄志成).

Klang, 28 April 2017 – Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer Hap Seng Star (HSS), continues to strengthen its partnership with the launch of its eighth Autohaus in Malaysia today. With an investment of RM3.6 million, the Hap Seng Star Bukit Tinggi Autohaus (HSS Bukit Tinggi) is part of Hap Seng Star’s ongoing RM184 million investment to expand its customer touchpoints nationwide.

“Mercedes-Benz Malaysia is pleased to celebrate yet another significant milestone in our valued partnership with Hap Seng Star through the launch of the Hap Seng Star Bukit Tinggi Autohaus. Driven to deliver the ‘Best or Nothing’, we continue to enhance our service and customer touchpoints to ensure customers receive the best after-sales care. As the leading premium automotive brand, we are focused on delivering the best products, best services and best customer experiences,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

The result of a successful partnership between principal and authorized dealer, HSS Bukit Tinggi is strategically located with greater accessibility and visibility to customers in Klang and Banting.

A brand new full-fledged 3S centre, the Autohaus is able to display six showroom vehicles, and is managed by 29 personnel who are well-versed in sales, technical services and spare parts. HSS Bukit Tinggi presently has eight work bays, capable of servicing 450 vehicles a month to cope with the increasing need for premium customer service and experience in the heart of Selangor.

Mercedes-Benz Malaysia and Hap Seng Star continues to ramp up efforts in delivering the Best Customer Experience by enhancing customer touchpoints in the central region. (from left) Mercedes-Benz Malaysia (MBM) President and CEO, Dr Claus Weidner; and Hap Seng Consolidated Berhad, Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, at the launch of Hap Seng Star Bukit Tinggi Autohaus in Klang.

Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, said, “Hap Seng Star’s approach for excellence is shaped by our underlying attitude of enduring passion. It is our absolute priority to provide an exclusive luxury experience that is synonymous with the Mercedes-Benz brand. Through our corporate philosophy of Passion for Excellence, we continue to set the benchmark in retail and customer experience that exudes automotive excellence.”

With a track record of award-winning showrooms, Hap Seng Star’s latest Autohaus incorporates key aspects of the Mercedes-Benz Presentation System II (MPS II), the global Autohaus benchmark of customer experience. In addition, the Autohaus is complemented with Service Differentiation – a menu of customised personalized services tailored to customers’ individual needs.

Backed by an over 40-year brand presence in Malaysia, Mercedes-Benz Malaysia and Hap Seng Star aim to enhance customer reach in Selangor. Hap Seng Star was first appointed as a Mercedes-Benz authorised dealer in 2004 for Klang Valley, and its Jalan Sultan Ismail showroom followed soon after. With facilities nationwide, the Mercedes-Benz Malaysia-Hap Seng Star partnership continues to thrive.

Todate, Hap Seng Star has eight Mercedes-Benz Autohaus locations nationwide. HSS Bukit Tinggi, HSS Kinrara, HSS Balakong, HSS Kuala Lumpur (Jalan Sultan Ismail), and HSS Jalan Ipoh are located in the Klang Valley. Hap Seng Star is also present in Kuching, Miri and Kota Kinabalu in East Malaysia.

HSS Bukit Tinggi is located at G-3A & G-5, MTBBT 2, Jalan Batu Nilam, 16, Bandar Bukit Tinggi Klang, while its service centre is located at No. 15, Jalan Permata 2A/KS9, Taman Perindustrian Air Hitam, a mere 15 minutes drive away.

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