Ford Continues ‘Driving Skills for Life’ Programme in Malaysia to Help Raise Awareness of Road Safety

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  • Students from Han Chiang College in Penang participated in Driving Skills for Life (DSFL) workshops
  • Now in its tenth year in Asia, DSFL is the company’s flagship community relations programme across the region

Students from Han Chiang College in Penang along with instructors posing with Ford vehicles used during the four half-day Ford Driving Skills For Life (DSFL) workshops. DSFL is Ford’s flagship global corporate social responsibility (CSR) programme specially tailored to address challenges faced by young drivers, such as inexperience in dealing with unexpected situations, distracted driving, and the importance of ensuring child seats are securely fastened. Skills learnt during these clinics are an important step in the life-long process of learning to drive safely.

PENANG, Malaysia, 15 August 2017 – Ford Motor Company continued its efforts to raise road safety awareness in Malaysia through its global Driving Skills for Life (DSFL) programme. Almost 50 students from Han Chiang College in Penang participated in four half-day DSFL workshops.

This DSFL event was organized in partnership with Ford’s local distributor partner, Sime Darby Auto Connexion, and was the second workshop provided for Han Chiang College following positive feedback and demand from the first event held last December. The tips are especially timely as many students prepare to drive home for the National Holidays in two weeks.

As always, the DSFL workshops were provided free-of-charge, and were specially tailored to address challenges faced by young drivers, such as inexperience in dealing with unexpected situations, distracted driving, and the importance of ensuring child seats are securely fastened.

“Ford is committed to help raise awareness in road safety and educating drivers on safe driving practices and techniques to help make Malaysia’s roads safer for everyone,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

Thumbs up! Students from Han Chiang College in Penang gives the thumbs up as they receive their certificates for completing the four half-day Ford’s Driving Skills For Life (DSFL), Ford’s global flagship corporate social responsibility (CSR) programme. The programme encourages safe driving by equipping participants with the knowledge to make the correct decisions during driving, to reduce the chance of accidents occurring. Participants learnt a range of topics from steering control, to tips for highway driving and driving in the rain as well as fuel-saving tips.

“We are proud to continue this programme with Ford’s support and provide younger drivers with the tools and resources they need to drive safely,” added Muzri.

Ford’s DSFL programme encourages safe driving by equipping participants to make the correct decisions when behind the wheel, to reduce the chance of accidents occurring.

DSFL sessions start in the classroom, with participants learning about a range of topics from steering control, to tips for highway driving and driving in the rain as well as fuel-saving tips.

Participants also learn about the dangers of driving under the influence of alcohol or medication, by wearing specially designed goggles that helps simulate the experience of driving while movement, coordination and alertness are impaired. Participants then move outdoors for a hands-on driving session to apply the learnings.

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme. In Asia, Ford DSFL is now in its tenth successful year of training licensed drivers of all ages, free-of-charge. More than 85,000 drivers have participated across six countries in the ASEAN region, including Thailand, Philippines, Vietnam, Indonesia, Malaysia and Myanmar.

FORD

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