CYCLE & CARRIAGE EXCITES FANS WITH THE ALL NEW MERCEDES-BENZ E-CLASS COUPÉ

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Cycle & Carriage Fascinates Customers With The Newest Masterpiece of Intelligence

 

Shah Alam, 17 August 2017 – Cycle & Carriage Bintang Berhad (Cycle & Carriage Bintang) recently launched the all new Mercedes-Benz E-Class Coupé receiving an overwhelming response from its fans. The leading dealer for Mercedes-Benz vehicles in Malaysia treated customers and enthusiasts to an exclusive showcase, discovering the newest Masterpiece of Intelligence at The Club, Saujana Resort, Shah Alam.

“We are thrilled to bring the head-turning Mercedes-Benz E-Coupé exclusively to our customers.  Cycle & Carriage is synonymous with the Mercedes-Benz brand. We have been a leading dealer partner for the brand for 66 years, and are deeply committed to deliver unparalleled first class customer experience. This is achieved by keeping our customers close and being attentive to their changing needs. Growing in tandem with the positive demand for Mercedes-Benz vehicles in Malaysia, Cycle & Carriage Bintang is actively investing and expanding its network and facilities to continue raising the bar in after sales care,” said Cycle & Carriage Bintang CEO, Mr Wilfrid Foo.

With an extensive network of 12 facilities across the country which includes 10 services centres, Cycle & Carriage Bintang has easily become the largest dealer for Mercedes-Benz vehicles and the leading player in the Mercedes-Benz aftersales market within Malaysia.

Emphasising on growing with the evolving needs of both new and existing Mercedes-Benz owners over the years, Cycle & Carriage Bintang continues to enhance its facilities and offerings nationwide. These range from minor to major tangible enhancements, including the incorporation of the new Mercedes-Benz Corporate Identity (CI) at all Autohauses, as well as enhanced service offerings such as the Mobile Retail feature that allows aftersales personnel increased face time with customers by moving Cycle & Carriage Bintang’s aftersales processes to a digital platform. As a result, Mercedes-Benz owners enjoy Cycle & Carriage Bintang’s signature first class customer experience wherever and whenever they drive into a Cycle & Carriage Bintang facility.

“In 2016, Cycle & Carriage Bintang was awarded all top three spots in the Mercedes-Benz Malaysia Service Excellence Award for our strong aftersales standards. And more recently, we received the top four highest Mercedes-Benz Malaysia Customer Satisfaction Index (CSI) ratings for after sales in the first half of 2017. These are clear indicators that we are moving in the right direction, and these achievements will continue to motivate us to do even better,” added Wilfrid.

Guests at the exclusive launch of the Mercedes-Benz E-Class Coupé by Cycle & Carriage Bintang were treated which included a detailed presentation highlighting the vehicle’s superior design and performance, entertainment and fine cuisine. Guests had the opportunity to get up close and personal with the Mercedes-Benz E200 Coupé AMG Line and E300 Coupé 1st Edition which were on display. Cycle & Carriage Bintang’s nationwide launch of the Mercedes-Benz E-Class Coupé includes Penang, Ipoh, Kuala Lumpur and Johor Bahru.

About Cycle & Carriage Bintang Berhad

Listed on Bursa Malaysia, Cycle & Carriage Bintang Berhad is the largest dealer of Mercedes-Benz motor vehicles in Malaysia. Operating 12 outlets across the country, it provides high quality retail and after-sales service. Cycle & Carriage Bintang is a member of the Jardine Cycle & Carriage Group. Cycle & Carriage Bintang has a 49% strategic interest in Mercedes-Benz Malaysia Sdn Bhd.

A long-term shareholder of market-leading businesses, Jardine Cycle & Carriage (“JC&C”) is a leading Singapore-listed company and a member of the Jardine Matheson Group. JC&C has a strategic interest in Astra International, an Indonesian conglomerate and the largest independent automotive group in Southeast Asia. JC&C also has a strong regional automotive presence through Direct Motor Interests operating in Singapore, Malaysia and Myanmar under the Cycle & Carriage banner, as well as through Tunas Ridean in Indonesia and Truong Hai Auto Corporation in Vietnam. Further diversifying its businesses are Other Interests in Siam City Cement and Refrigeration Electrical Engineering Corporation, market leaders in which JC&C gains exposure to key Southeast Asian economies by supporting the long-term growth of these companies. Together with its subsidiaries and associates, JC&C employs over 240,000 people across Indonesia, Singapore, Malaysia, Myanmar, Thailand and Vietnam.

Contact:

Amanda Ng, + 6019 329 0998, amanda.ng@ccb.com.my

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