KUALA LUMPUR, 18 November 2016 — Caltex announces its one millionth Caltex JOURNEY™ card member – marking a significant milestone since the launch of the loyalty programme in 2014. The celebration rewards Ranimah Jaafar from Seremban with a two-night stay in Berjaya Times Square Hotel, StarCash worth RM1,000 and 50,000 BPoints.
“Our loyalty programme ensures that we reach out to our loyal customers and let them know that they are valued. The Caltex JOURNEY™ Card loyalty programme encourages members to earn and redeem points because every journey at Caltex is a reward – and this is how we have reached our one millionth card member mark, a proven result that our loyalty programme meets the needs of our customers offering an unparalleled value for their lifestyle choices,” said Chevron Malaysia Country Chairman, Shahid Ahmed.
Ranimah Jaafar, a loyal Caltex customer of seven years working as a government servant, expressed her joy by sharing, “I’d like to thank Caltex for this reward. My family and I were so excited when we heard about the two-night stay at Berjaya Times Square Hotel. The best part about the Caltex JOURNEY™ card is that the points I earn are redeemed at my preferred merchants and they are instant rewards. I truly recommend everyone to be a member today – you might just be the next lucky winner!”
Launched by Chevron Malaysia Limited in partnership with BLoyalty Sdn. Bhd. in 2014, the Caltex JOURNEY™ Card loyalty programme aims to reward customers by adding value to petrol purchases at Caltex service stations as well as purchases at other B Infinite (formerly BCARD) partner outlets. Under this partnership, Caltex JOURNEY™ Card members can also earn and redeem BPoints from 80 B Infinite merchants at 4,000 outlets nationwide, apart from purchases made at Caltex stations.