BMW Group Malaysia Teases the Introduction of the BMW X5 xDrive 40e Hybrid Vehicle with the #ElectricDrivingPleasure campaign.

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Campaign highlights visionary Malaysians making a difference in society and the communities.

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Kuala Lumpur, 1st June 2016 – Future oriented mobility with tremendous driving pleasure is exemplified in reduced emissions and lower fuel consumption, yet every inch of a driver’s car with power and dynamism. Imagine a powerful BMW TwinPower Turbo engine and a highly efficient electric motor combined to make for a thrilling drive with exceptional efficiency – this is where the future of premium motoring begins.

In anticipation of the arrival of the all-new BMW X5 xDrive 40e, BMW Group Malaysia introduces #ElectricDrivingPleasure, a campaign highlighting Malaysians making a difference through innovation, ideas and solutions.

Beginning the campaign is Dr. Rajiv Bhanot, medical doctor, social entrepreneur and humanitarian who is taking on the challenge of ending water poverty in the country as well as the world with H2O Saver, a nano-technology based innovation he discovered from the British Military which transforms water from natural sources into safe drinking water and water for everyday use.

His story is told by Gordon Ling Fu Chur, finalist of the BMW Shorties competition in 2015 for his film ‘Tuck’.

See the first short film from the #ElectricDrivingPleasure campaign at www.bmw-electricdrivingpleasure.com

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