Vibrant Evening Creates Another Highlight To The 120th Anniversary Year-Round Celebrations
Petaling Jaya, 10 June 2019 –Cycle & Carriage Bintang Berhad (“Cycle & Carriage”) recently held a delightful Buka Puasa and Hari Raya dinner for 400 customers at Mandarin Oriental Hotel.
“As we reflect on our journey over the last 120 years, a key factor that continues to drive Cycle & Carriage forward is our philosophy of constantly looking at new ways to engage our customers with exceptional service and events such as tonight’s dinner, and it is a privilege for me to join our customers in this special occasion of breaking fast” said Cycle & Carriage CEO, Wilfrid Foo.
As mesmerising Gamelan music filled the air, Foo and Mercedes-Benz Malaysia, Vice President, Sales & Marketing, Mercedes-Benz Cars, Mark Raine, welcomed guests dressed in their traditional best. After a delectable spread of dishes were served, the evening culminated with entertaining performances by Dato’ Zainal Abidin and Nadeera Zaini.
With an illustrious history in Malaysia, Cycle & Carriage has been serving generations of Mercedes-Benz enthusiasts. In its effort to continue providing the best-in-class experience in premium retail and after-sales care, Foo reaffirmed the Group’s commitment to investing in its sites, systems and people. “We are currently upgrading our Mutiara Damansara, Johor Bahru, Ipoh and Alor Setar Autohauses to showcase Mercedes-Benz’s new concept which combines beautiful architecture with an immersive digital experience. This is one of the many ways in which we embrace technology to bring the latest Mercedes-Benz experience to all our customers,” Foo revealed.
The Buka Puasa and Hari Raya dinner is part of a series of specially curated experiences and highlights to celebrate Cycle & Carriage’s 120th anniversary in 2019. Beginning with the Star Galleria launched in January, Cycle & Carriage introduced its first-ever mobile showroom scheduled to visit multiple locations nationwide throughout the year. The celebration continued with Chinese New Year dinners with customers in the northern, central and southern regions.
Cycle & Carriage, a firm believer in supporting the technical and vocational education of youth in Malaysia also launched its inaugural Cycle & Carriage Study Grant as well as donated equipment at an engagement with Montfort Boys Town (MBT), a vocational institution in Shah Alam. To thank customers for their loyalty and support through the years, Cycle & Carriage also launched a promotional campaign to give away specially curated trips to three enticing destinations: Mongolia, Nepal and Korea.